Twitter is a well-known social media platform that has been used to market cannabis-related products and services by major cannabis businesses.
The importance of using Twitter as a tool to market cannabis-related businesses is seen in the fact that nearly 22% of the adults in the U.S. use Twitter. Amongst this 22%, a greater percentage is of men.
Twitter is certainly not the most famous social media platform, but it can help you grow your cannabis-related business significantly. According to Twitter user demographics, the majority of the Twitter users are highly educated, have high incomes, and are 17 to 25 years old. If this description describes your target audience, then Twitter is your platform where you can stand out and set your step firmly into the industry.
Marketing a cannabis business or cannabis-related business can be a daunting task. But it can take you a long way. This article will help you boost your business on Twitter and help you understand how to market your CBD business properly
Set an age limit
In order to show that you are an authentic and legitimate business, you must limit the age groups that can see your content. Make sure your content is only visible to people who are of the appropriate age. You can make your Twitter profile age restricted by setting up the Twitter verification system. You should keep in mind that Twitter does not allow the advertisement of cannabis-related products or ads
Complete your profile
An incomplete and empty profile is a major setback and results in a loss of viewers and potential customers. You must update your Twitter profile every now and then and make sure your Twitter bio is filled. Your company’s name and title should be short. Also, make sure you include your Cannabis license when you write your bio.
Keep the industry influencers in check.
When you are running a Cannabis-related business or any business, you should always keep track of the industry news and your competitors. Read blogs, read the news on social media platforms related to your industry, and keep the cannabis influencer’s insight. Twitter cannabis influencers come as photographers, models, executives, and networkers. Building a strong relationship with industry influencers will enhance your brand’s awareness and will help your brand stand out in the crowd.
Start by jotting down all the influencers you have insight into related to the cannabis industry. Then for the upcoming week, keep a check with them on a daily basis by commenting and replying to their posts and content to start a conversation.
You should keep yourself protected and away from influencers who are only after money. Make sure the influencer you invest your time and money is seriously invested in your project from the heart.
As you can see above, marketing and growing your cannabis business online isn’t a piece of cake. It requires a lot of time and effort. But you will eventually taste the sweet fruit. Apart from these, remember to be active on Twitter.
Post original content on your social media platforms in order to engage your followers and have them coming back. Lastly, always track your progress! Keep your work in check so that you can evaluate your progress and make positive changes.