With a number of locations in Harlem, now Taco Bell has launched a $1 breakfast menu. The menu features existing items such as a breakfast burrito, a two-pack of Cinnabon Delights, and hash browns, as well as several new items, all costing $1.
The new items include: a mini skillet bowl with breakfast potatoes, scrambled eggs, cheese, and Pico de Gallo; a breakfast soft taco filled with scrambled eggs, cheddar cheese, and a choice of bacon or sausage; and a sausage flatbread quesadilla featuring a three-cheese blend, sausage, and scrambled eggs.
Taco Bell fired a shot at McDonald’s in announcing the new menu.
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“While dollar menus disappear across America, Taco Bell is continuing to reinvent breakfast with delicious and unique menu items only Taco Bell can provide, with 10 items for $1 each,”Marisa Thalberg, Taco Bell’s chief marketing officer,” said in a statement.
Thalberg’s remarks are a thinly veiled reference to McDonald’s decision to do away with its own Dollar Menu.
McDonald’s reformulated the Dollar Menu two years ago by axing the $1 price ceiling and turning it into the “Dollar Menu and More” with items that cost up to $5.
The shift upset some customers.
“Some of the challenges we’ve had in the US have been somewhat self-inflicted,” McDonald’s CEO Steve Easterbrook said during a conference call in July. “We moved away from the Dollar Menu and didn’t replace it with significant-enough value in the eyes of consumers.”
McDonald’s recently introduced a series of “McPick 2” deals where customers can get their choice of two items for $2 to $4.
Other chains including Burger King, Wendy’s, and KFC have also been offering rival promotions that bundle several items on the menu for $3 to $5.
Burger King is offering a “5 for $4” deal that includes a bacon cheeseburger, small french fries, four-piece chicken nuggets, a small drink, and a chocolate chip cookie.
Wendy’s has been offering a “4 for $4” meal that includes a junior bacon cheeseburger, four chicken nuggets, small fries, and a drink, and KFC has a similar offering called the “$5 Fill Up” meal.
Via Business Insider