Harlem’s A$AP Ferg And Hennessy Collaborates On Music, Art And Mixology

January 16, 2018

Hennessy, the world’s best-selling Cognac, continues to push boundaries in the spirit of its Never stop. Never settle. mantra with a new collaboration and limited-edition offering from Harlem hip hop artist and painter A$AP Ferg. Bringing together three of the artist’s passions: art, music and Cognac, this is Hennessy’s latest creative collaboration centered around the notion of pushing the limits of one’s potential. It is a value the Cognac producer has prioritized since inception more than 250 years ago, with eight generations of the Hennessy family and eight generations of the Fillioux family Master Blenders representing the endless pursuit of creating the perfect Cognac, year after year.

Experience the interactive Multichannel News Release here.

In a new digital video launching today at YouTube.com/HennessyUS, Hennessy spotlights the Never stop. Never settle.story of New York City native, A$AP Ferg. From humble beginnings in Harlem to his rise within hip hop collective A$AP Mob, Ferg shares his unique creative process that’s established him as a master behind the mic, as well as in other endeavors, including painting.

The video was shot in Ferg’s hometown of Harlem, and features new music from “Family” – his latest track that dropped today, in collaboration with Hennessy, on SoundCloud. Hennessy and A$AP Ferg have a shared passion for pushing the limits of potential, and recognize the importance of family in building a successful legacy. In the video, Ferg discusses these passions, while painting a reimagined version of his latest launch cover, Still Striving, which spotlights the artist tying his own doo-rag as though preparing for battle. Through the lens of his musical style, the painting serves as a depiction of his ‘Never stop. Never settle.” story, with an amalgam of colorful visuals representing an unwavering dedication to art & music.

These same colors inspired the creation of the Hennessy Uptown, a new cocktail kit featuring Hennessy V.S.O.P Privilège exclusively available through premiere cocktail delivery service, Cocktail Courier. The Hennessy Uptown Inspired by A$AP Ferg Cocktail Kit ($78) includes ingredients to make eight Ferg-inspired cocktails and will be available for purchase beginning January 16th, 2018, at CocktailCourier.com. The first 100 people who visit CocktailCourier.com will receive the limited-edition vinyl of Ferg’s “Family” track, housed in a custom record sleeve that depicts Ferg’s artwork.

To create the Hennessy Uptown at home, combine the following ingredients in a shaker over ice until chilled: 1.5 oz. Hennessy V.S.O.P Privilège, .25 oz. cinnamon syrup, 3 oz. hibiscus tea and 3 dashes Angostura bitters. Strain over ice into a Collins glass and garnish with a lemon wheel, a pinch of chipotle powder and a float of crème de cassis.

For more information on A$AP Ferg’s Never stop. Never settle. journey, visit Hennessy.com/us/life

By submitting this form, you are consenting to receive marketing emails from: Harlem World Magazine, 2521 1/2 west 42nd street, Los Angeles, CA, 90008, https://www.harlemworldmagazine.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

For more information and where to purchase/ engrave, please visit Hennessy.com.

Via source

We're your source for local coverage, we count on your support. SPONSOR US!
Your support is crucial in maintaining a healthy democracy and quality journalism. With your contribution, we can continue to provide engaging news and free access to all.
accepted credit cards

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles