Teething Business Issues: Ways To Market Your Orthodontic Practice

When you’re a dentist, putting up a dental clinic for the first time is always the hardest. You grit your teeth facing the tough work you must exert to promote your service.

One of your biggest priorities is to ensure you give your patient’s teeth the care they deserve. Whether it’s just oral prophylaxis, giving them dental implants, or what have you, you must ensure you do it as best as possible. 

Fortunately, the solution to this is relatively simple. One good way to help your practice get more patients would be to look at marketing trends for dental practices. Doing so can help influence how you market your practice, expanding your reach and helping more people know about your practice.

Now, as a dentist, it’s true that orthodontic care should be your focus. After all, that’s your craft. However, you may also need to do your share of marketing to help ensure that you have people to treat in the first place. Unfortunately, marketing isn’t necessarily something they teach you in dental school. So, many dentists are left wondering how to put their practice out there.

Why Marketing?

A dentist’s priority should indeed be orthodontic treatments. However, to carry out your practice, you’ll need people to practice. Unfortunately, it can be challenging to do this if you’re in a profession where several others are doing the same thing.


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So, it only makes sense to do what you can to help yourself stand out. You’ll need to have the edge over your competition. One way to achieve this would be to market your practice.

Usually, when you think about marketing, you might think of advertising, which isn’t far from the truth. However, there may be a few more details you might be missing and a few misconceptions you’ll need to correct.

Marketing does involve advertising–or promoting–yourself. But that isn’t the only aspect of it. You’ll also have to know how to market yourself and see what strategies work best for your line of work. Think of it as shouting a message. You could say absolutely anything, such as just screaming about your practice. However, people might not necessarily understand you or find your message appealing. But if you know what to say and how to say it, you might be more successful in getting people’s attention and letting them hear what you have to say.

So, by focusing on things like the marketing trends that most dentists follow, you may be able to find what works and use that to your advantage. That can then help your practice come across more people and consequently have them engage with you!

Ways to Market Your Practice

With that in mind, figuring out ways to market your practice is essential in putting your practice out there–also known as signal boosting. Fortunately, you don’t need to go to great lengths to do your marketing. Some of the following examples are simple ways that you can signal boost your practice.

Find a Social Media Platform to Post On

Seeing as social media is a massive part of people’s lives nowadays, it’s only fitting that you should use it to your advantage. You can start by finding a social media platform to help “market” your practice.

Making a page for your dental practice is one way to go about it. Set up a page, fill in some details about your practice, and then post about it! You could have family and friends interact with your carrier to help others see that your practice exists. You also can promote your page or the posts on it. Facebook is a perfect example of a platform that can do this for you!



Make Content

Along with having a page on a social media platform–or your webpage– for your practice, you should also have some content for people to look at. Of course, the content needs to be relevant to your practice.

So, you could write blogs about what you do or specific procedures. Informative articles can do a lot to help understand the importance of your practice and show people why they might need to go to you. Blogs or vlogs are also an excellent way to connect to possible patients as this will give them a closer look at what you do. Of course, it might seem like a lot, but it also helps open a possible relationship with your potential patients as you show them your practice.

Maintain Already-Existent Patient Relationships

Another way of marketing your practice is by ensuring you care for your relationships with your patients.

By taking care of your patients, you show them that you care for them. You also encourage them to return to you for their next cleaning or other treatments. After all, who wants a doctor that doesn’t care for them? So, reminding them of their follow-ups is an excellent way to help care for that dentist-patient relationship.

The way you treat your patients is one of the best reflections of the kind of dentist you are. So, it’s only fitting that you put your best foot forward when it comes to them.

Time to Smile!

While being a dentist involves caring for people’s teeth, it can be challenging to do so if you have no patients, to begin with. Considering several people with a dental practice, getting these patients can be difficult if you don’t know how to make yourself stand out. So, it makes sense that you have to market yourself. However, what would you know about marketing? Orthodontic care is your speciality!

Fortunately, when marketing your practice, you don’t have to think too hard. Finding ways to help make your practice stand out can be relatively straightforward. For example, you could utilize social media to signal to boost your practice. You can create blogs and posts to help possible patients know more about you. You can also take good care of your already-existing relationships with your patients. These can help boost your practice and put it in a good light!

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Marcus Samuelsson Hosts “Community Conversation” At Harlem's Red Rooster by Glenn Hunter.

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