Pronovias Sets Bridal Trends With Contemporary Collection, Asserts Leadership

April 23, 2024

Atelier Pronovias, with its haute couture line Pronovias, has set a new standard in bridal fashion from Harlem to L’Hospitalet De Llobregat.

With its new collection for 2025, the most contemporary in its history and in the sector.

This collection includes an innovative style proposal inspired by the city of Barcelona, featuring new volumes, patterns, and textures showcased in the 38 dresses that graced the runway. All of this was presented on Friday, April 19th during the fashion show organized by the brand at the Museu Nacional d’Art de Catalunya, thus initiating a new stage of brand redefinition.

“The new collection we have presented is the most innovative and disruptive proposal Pronovias has designed in recent years. We considered it important to do so at this moment because, with this proposal, we kick off a new era, launching into the market a style and brand proposal linked to fashion codes, providing a unique differentiation that no other brand in the sector can offer at this time,” explains Anna Ramirez, design director of Pronovias.

Sculptural lines and never seen before volumes

Each dress in the collection captures the essence of Barcelona, from its iconic architecture to the cosmopolitan value of the city, reaffirming Pronovias’ commitment to the city and celebrating its 60th anniversary as a leading Spanish brand in the sector. Each dress in this new collection sets a new standard of contemporaneity and sophistication in the world of bridal wear.

The style focus of the Atelier Pronovias 2025 collection revolves around new architectures in fashion, supported by innovative structures and volumes inspired by the Mediterranean style. It’s the first time Pronovias presents a collection aimed at the contemporary woman, who seeks to differentiate herself and follow fashion trends on her wedding day, evolving the classic bridal style to embrace avant-garde dresses.

“… allows the bride to make it her own …”

With fluidity in movements and the sensation of a second skin, each dress in the collection allows the bride to make it her own, becoming the perfect choice for both present and future brides. With this new proposal, Pronovias reaffirms its commitment to offering every woman the opportunity to feel unique and extraordinary on the most important day of her life, with designs tailored to the new style of weddings, where brides seek more contemporaneity.

In addition to presenting the new style proposal of Atelier Pronovias for 2025, all those present discovered the new stage that Pronovias inaugurates, a commitment to art as one of its fundamental pillars in its DNA, thus reinventing the brand, bringing freshness to maintain its position as world leaders in the bridal market.

A New Stage for the Brand

The most exclusive fashion show in Pronovias’ history featured 750 guests, including international personalities such as top model and fashion icon Karolina Kurkova, the actor couple Ed Westwick and Amy Jackson, Olivia Palermo, Marchesa designer Georgina Chapman, and prominent figures from the Spanish and Italian scenes such as Nawja Nimri, Martina Cariddi, Ana Rujas, Quim Gutiérrez, Matilde Gioli, Cristiana Capotondi, Ludovica Coscione, Aurora Ruffino, Laura Chiatti, Marta Hazas, Macarena Gómez, Adriana Ugarte, Nieves Álvarez, Ariadne Artiles, Vanesa Lorenzo, Inés Sastre, and Garbiñe Muguruza, among others.

Additionally, the fashion show featured exceptional partners such as Natalia Bengoechea, who was responsible for styling each of the looks showcased on the runway. In addition to sponsors like Lancôme, in charge of makeup, led by Roberto Siguero, National Makeup Artist for Lancôme; and L’Oréal Professionnel, in charge of hair, directed by the renowned Beatriz Matallana. This fashion show has been part of the official calendar of the Barcelona Bridal Fashion Week (BBFW).

Atelier Pronovias

Atelier Pronovias is the most exclusive couture collection of the Pronovias Group. Each and every dress bearing the Atelier Pronovias label is handcrafted by expert seamstresses in the brand’s atelier in Barcelona, using the finest fabrics and laces imported from France and Italy.

When a bride chooses an Atelier Pronovias dress, which is only available in Pronovias stores and the best international bridal fashion retailers, she enters a couture experience. The bride-to-be will be kept up to date on the progress of her creation and will have a range of bespoke options available to ensure her dress is completely unique and personalized.

Pronovias Group

Headquartered in Barcelona, Pronovias Group is a global leader in the bridal fashion sector, having dressed brides worldwide for over 100 years. The company operates a sophisticated portfolio of brands, including the iconic Pronovias and Nicole Milano, couture with Atelier Pronovias, as well as licensed brands such as Vera Wang Bride and Marchesa. The Group’s bridal and cocktail dresses are sold through a global network of independent retailers, with whom it maintains strong and lasting relationships in over 100 countries, 4000 points of sale, and through 92 Pronovias and Nicole stores in major fashion cities like New York, London, Milan, and Paris. Pronovias is renowned for its incomparable legacy, its outstanding in-house design team, and its past collaborations with famous designers such as Elie Saab, Ungaro, and Valentino.

Photo credit: 1-6) Bridal.

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