If you are heading downtown from Harlem, Nordstrom opens its first “full line” store in New York on Thursday—a standalone space for men “on the go” that’s located across the street from where its future NYC store for women will be located. Among its many unique features—and, of course, apparel, shoes and brands—it offers a menu of personalized services including stylists (at no extra cost) and draft beer on tap to make in-person shopping fun, meaningful and connected.
While there are a handful of lower-priced Nordstrom Rack locations scattered around the city, the men’s store on Broadway between West 57th and 58th Streets aims to take the customer experience and attention to shoppers to the next level with:
- appointments with personal stylists are “fast, fun and free–with zero pressure”
- tailors are on hand for on-the-spot alterations
- a grooming area will feature guest barbers
- a shoeshine station will buff customers’ shoes
- a sunglasses shop
- a tech area
- pop-in boutiques range from Comme des Garçons (above) and Christian Louboutin to Nike Men, Allbirds and a Levi’s tailor shop
(See the full list of services below.)
Nordstrom, Inc. has hired 250 employees for the men’s store launch. The company will also open a New York City flagship store in 2019 at the base of Central Park Tower.
More details on the store’s services from the press release:
Personal Stylists: Our Nordstrom Personal Stylists are super friendly, and appointments are fast, fun and free—and zero pressure. Our stylists can help with everything from a little fashion advice, to finding the perfect gift or a whole new wardrobe. It’s the ultimate shopping convenience, designed to make shopping fun and effortless. Book an appointment online.
Style Boards: A whole new shopping experience! Style Boards is a convenient and personalized way of shopping anytime, anywhere. A Nordstrom Personal Stylist can create a digital Style Board with handpicked fashion recommendations sent to your mobile phone. You can view style picks and have a conversation through the app, and purchase directly through Nordstrom.com.
Onsite alterations and tailoring: Nordstrom Men’s Store NYC offers onsite alterations and tailoring services, with free basic alterations for many full-price items. We even offer alterations on pieces you already own – just ask a salesperson for details, or simply book an appointment online. Express alterations are also available.
Shoe Shine: Have your shoes professionally polished for $2.50. Located on the lower level.
Certified Show Fitters: In all of our shoe departments, our experts know what it takes for a perfect fit—even if your feet are two different sizes. Located on the lower level.
Get It Your Way
Buy Online & Pick Up In Store: Shop Nordstrom.com to see items you can order and pick up from the Nordstrom Men’s Store NYC in about two hours. Complete your checkout online, and when your order is ready for pickup, you’ll receive an email confirmation. Located on the lower level.
Personalization: Heat press a shirt, get custom embroidery on any item in-store, or get a hem while you wait – all in our Levi’s Tailor Shop. Located on the street level near the 58th Street entrance.
Three-Hour Same Day Delivery: For $20, items that are in stock in-store can be ordered online and hand-delivered to a customer’s door (within certain zip codes, as of this writing we are not sure if it applies to uptown zip codes). Customers can visit Nordstrom on the way to the office, dinner, or their next activity and we’ll send the bags to their home, office, or hotel within 3 hours. In NYC, orders placed before 8pm ET will be delivered by 11pm local time. Orders placed after 8pm ET will be delivered the following day.
Reserve & Try In-Store: Exclusively on our mobile app, you can reserve items online, and then try them on at Nordstrom. It’s super-fast and easy—a great way to make sure your choice is everything you hoped it would be. Learn more or download our mobile app and give it a go. Located on the lower level.
Express Returns: Get in and get shopping! Bring your in-store or online purchases to Nordstrom and drop them at our self-serve kiosks conveniently located at each entrance on street level.
Nordstrom To You: Nordstrom to You is a new service where we’ve put our store on wheels to bring styling, tailoring, deliveries and more right to a customer’s door.
Relax & Refresh
Clubhouse: The Clubhouse is a stylish bar where you can treat yourself to a cocktail or glass of wine while taking in intimate views of Central Park and Columbus Circle. Hand-crafted cocktails made from global spirits and freshly squeezed juices will showcase the coveted passion of the clubhouse’s expert mixologists. Sample comfort snacks that are carefully selected with seasonality in mind, including warm toasts, indulgent melts and a signature Crab Roll developed by Nordstrom Chefs. Bring a group, meet with your stylist, or do both! Located on level two.
Coffee Shop: The coffee shop is a collaboration between Nordstrom Specialty Coffee and Toby’s Estate Coffee, a small batch coffee roaster based in Brooklyn. Enjoy espresso drinks, single-origin coffee and unique blends from both Nordstrom custom label coffees and Toby’s Estate Coffee, at a variety of roasts. Skilled baristas will prepare handcrafted espresso drinks as well as pour over, Chemex, and Kyoto Brewed Coffee; Nitro Cold Brew on tap; seasonal artisan drinks and iced and hot tea selections. As an added twist, the coffee shop will also offer draft beer on tap as well as local pastries, retail coffee and related merchandise. Located on the lower level.
Making Shopping Easy
Nordstrom Rewards: Get rewarded just for shopping! Become a Nordstrom Rewards member (it’s free) and you’ll earn points wherever you shop in stores or online at Nordstrom, Nordstrom Rack and HauteLook. For every 2,000 points you earn, you’ll get a $20 Nordstrom Note to spend on anything (yes, anything!) you want with us.
Cell-Phone Charging Kioks: Our complimentary charging lockers offer various types of cords so you can charge your cell phone or tablet while you shop or dine at the store. Located on level two.
Gift Cards: Give the card that gives. We donate 1% of all Gift Card sales to local nonprofits in our communities.
Complimentary Gift Boxes: Our signature silver gift boxes are free with your purchase – simply ask a salesperson.
Free WI-FI: Stay connected while you shop (because everyone needs to see those kicks you’re trying on!)
Photo credit : 1) Nordstrom opening. 2) Nordstrom location.