Nas Celebrates The 30th Anniversary Of His Revolutionary Debut Album, Illmatic, With Dynamic New Merch

April 19, 2024

In celebration of the 30th anniversary of his revolutionary debut album, IllmaticNas is debuting a dynamic new merchandise collection.

The pieces not only pay homage to the critically acclaimed music, but to his Queensbridge roots that are so poetically illustrated within it.

The New York Senate recently commemorated Illmatic, stating: “Nas’ debut album ‘Illmatic’ is the crown jewel of the mid-90s classics that still define the genre; unlike other albums released in its wake, ‘Illmatic’ was the game-changer that forever transformed the landscape of East Coast hip-hop.” 

Here’s a selection:


The artwork featured in the collection has been individually painted and hand drawn by artists Artists Andrew Agutos, Esteban Whiteside, Rushad Kolah and Samborghini.

Creative direction by Kiran Goraya Ilic. Art direction by Carlos Valdez via Bravado UMG.

Print placement on the pieces has been dialed up to further elevate the finished product, giving a fresh new perspective & modernity to a classic.


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All products are exclusive to Nas’ e-com and drop on April 19th, 2024, 30 years to the day Illmatic shook the music industry.

Photo credit: 1-3) Macy.


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