New York is the greatest city in the world. It is a center for industries like fashion, banking, business, and medicine among others. This city hosts hundreds of thousands of retail spaces that businesses can tap into to grow their customer base. This is complemented by convenient transport options and a ready market, making it a perfect place to do business. The big question is how can you take advantage of retail space for rent in New York to grow your customer base and generate meaningful exposure?
Setting up a pop up store in retail space will give you an exceptional opportunity to reach a wider market with your product, drive sales and boost customer engagement. This is particularly valuable to eCommerce businesses because customers can put a face to the brand thus boosting their confidence and of course, sales. Even then, having a retail presence in NYC is not simply about showing up, you must have a realistic plan in place and make the right decisions to achieve your goals.
Here are the things you must consider when taking up retail space for hire to grow your customer base:
- Identify the right location
The fact that New York is a business hub where millions of businesses thrive does not mean that you can take up commercial space anywhere. The location you choose will mostly be determined by the goal you want to achieve. Taking a look at the data you have from your eCommerce store will help you tell where your ideal customers are. Having this information is critical to helping you decide on a suitable location that will give you the results you desire. Pick a location that appeals to your target customers.
- Market your retail store online
You need to create a buzz around your upcoming presence within a New York commercial property. Let your existing customers know that you will be having a short term store in New York for a limited time. Get them to share your posts and spread the word on social media platforms so that more and more people are aware that you will be there. Throw in some offers say for the first 10 people to visit the store day. Create a sense of urgency by emphasizing on limited time offers. You can also work with influencers so that they endorse your brand or even have them come to the store to interact with your customers.
- Design an experience for the customer
Appealing to customers with a good display is not enough. You must take time to design an experience for them that will be etched in their memories forever. If anything, today’s consumers expect a good experience and will base their decision to make a repeat purchase on customer experience. Get into the customers’ head and think of what they want when they come to your store.
Brainstorm all the ideas you can think of like the need to interact with the product before purchase, socializing, an opportunity to ask questions, to browse products, try new products or play games. You can then relate these to your goal of growing your customer base and from it build an experience. Aim to offer some novelty that can inspire someone to forego the convenience of shopping online to visit the retail store NYC.
- Ask for feedback
Customers feel more valued when you ask for their feedback and use it to either improve your products or service delivery. Take time to solicit feedback from customers coming to your retail store. Pick up valuable lessons to improve your overall customer experience. You might be surprised to finally find reasons why your online store has been struggling. It may be that whenever there is high traffic to your store the level of customer service is unsatisfactory.
Identifying such pointers is beneficial for your business because you can work on improving your overall customer experience. You might also pick out important pointers relating to product development that could go a long way in improving your product altogether.
Having a temporary retail store in New York City will certainly catapult your business to grow. Most importantly, it is a perfect opportunity to grow your customer base even as you get to enjoy the benefits of a brick and mortar store for a fraction of the cost. Don’t stop at finding a strategic location. Instead, work out a detailed plan to make sure you achieve the goals you set out with your retail store by delivering an experience that will draw in your customers.