Get Ready For Uptown Oktoberfest: NYC’s First-Ever Bavarian Bash!

April 2, 2024

Get ready to immerse yourself in the first Uptown Oktoberfest that will take over Harlem, Hamilton Heights, and Washington Heights from September 20th to 29th, 2024. 

MHG, the producers of the famous Uptown, Bronx, Brooklyn, Latin, Vegan, and Long Island Night Markets, are bringing this groundbreaking event that promises to redefine community engagement and cultural celebration in Upper Manhattan, infusing the centuries-old tradition with diversity, vibrancy, and innovation.

Uptown Oktoberfest is not just another festival; it’s a movement that celebrates the spirit of unity and celebration unique to Uptown NYC. With over 400 establishments boasting liquor licenses, our campaign promises to activate multiple locations simultaneously, creating a dynamic and immersive experience for attendees.

From world-record happy hours to Stein-hoisting challenges, from interactive beer-tasting experiences to celebrity guest appearances, Uptown Oktoberfest offers an unparalleled array of activities for revelers of all ages and backgrounds. Attendees can expect diverse beer tastings, live music performances by renowned artists, educational beer-tasting sessions led by expert brewers, and even family-friendly activities like pumpkin decorating and face painting.

Uptown Oktoberfest aims to establish Uptown NYC as the Tri-State’s premier destination for Oktoberfest celebrations, infusing this century-old tradition with diversity, vibrancy, and innovation while fostering community engagement and supporting local businesses.

Join us as we raise our steins and toast to the vibrancy of Uptown at NYC Uptown Oktoberfest! To learn more about the event and to stay updated on the latest news and activities, visit our website at

Photo credit: Editors Note: Drink responsively. By Masc Hospitality Group.

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