This year in the fashion industry, leading designers were more concerned about sustainability, going green, and the economic state more than the myriad of spring and summer 2020 trends. With the clothing industry being among the major pollutants in the world, leading fashion and design houses are focusing on promoting conscious buying, repurposing, and upcycling.
Currently, the world’s biggest fashion brands are taking the lead, as Gucci announced their aim of achieving net carbon neutrality by offsetting carbon emissions on their chain stores. Kering, its parent company, also followed suit by committing to climate neutrality in all its subsidiaries. Louis Vuitton and Christian Dior also committed to several projects aimed at climate neutrality and repurposing materials.
Here are 2020’s top trends for the spring/summer in the fashion industry.
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These days, there’s nothing like the color of the season. There’s a consensus, as people want a variety these days in a bid to remain fashionable and unique. Valentino led the neon explosion through a series of looks in yellow, Fuschia, and Stabilo green. Valentino’s longtime proponent, Christopher Kane, also fell in love with the colors and turned out orange, yellow and pink lace looks adhering to this modern mantra.
If you’re feeling ethereal, then you’re in for a treat as spring looks like boon time for white dresses. However, that doesn’t mean you’ll rock in in your old nightgown. At Loewe, it was a season for off-the-peg dresses, with delicate Gulpure, Japanese satin, and marguerite lace deployed. You can consider this trend an immortalized carefree look for the summer.
In 2020, shorts are taking a journey back to their days of glory. This year, the abbreviated bottom seems to be graduating from its sporty and casual roots to evening and everyday wear. For the spring and summer wear, big names like Saint Laurent and Chanel upgraded their shorts with premium material like leather, sequins, and tweed.
In length, their transformation led to the birth of everything from the tailored Bermudas and hot pants to slouchy vacation shorts. Additionally, shorts are gaining prominence for both women and men as Bottega Veneta and Chloe continue dishing out their shorts summer suit. As such, you can expect the short suit in print or bold color to become the millennials’ new power suit.
With an initiative like The Jean Redesign program by Ellen MacArthur gaining a lot of popularity last year, upcycled denim is poised to be a massive success in 2020. The approach is not only sustainable, but also creative, and brands like Cie Denim and Re/Done have proven they’ve got what it takes to create the next generation denim looks.
For 2020’s summer/spring wear, Givenchy’s in-house designer Clare Keller took inspiration from the 90s based on her experience at Calvin Klein. Keller opened the year with a line of assorted jeans, shorts, and skirts created from denim fabrics deadstock. Vin + Omi also managed to repurpose Levi’s jeans in London, creating inside-out jeans and dresses decorated with sustainability statements.