By Bretton Love
The Real Estate property business is a profitable and sustainable business. You have various types of properties that you could buy and sell. You can deal with vacant lots, houses, condominiums, and other forms of establishments, both for commercial and residential use. With the vast development and urbanization in every corner of the world, real estate could be the ideal business for you. If you know the best strategy for buying and selling, you could flourish as a businessman selling properties.
Here are some of the buying and selling behavior strategies you should know about:
This is the most common strategy of buying and selling properties, especially that of houses and condominiums. Make sure that the property you put up for sale is available for viewing, all the time! If you fail to meet with a potential buyer at their convenience, they may feel disappointed and it will send them a message that you are not open for business. At this point, having an open house and property tours are a great way to introduce the home you are selling, more than just having conversations in a meeting or over the phone. The advantage of this is you’ll be able to engage your buyer in discussions over their needs, budget, and other requirements. Make sure that you are available and just a call away from your clients.
As much as possible, if you will sell a property, remove all remnants of previous ownership and declutter all areas even before enlisting it in the market. It is important that the place would appear at its best to welcome any buyers. You could also be marketing a property that is already somehow furnished. This is an opportunity for you to stage the property to show its living potential. Staging means putting up initial decorations and furniture to the property as part of the inclusive price. When selecting what to put and how to decorate the place, search for the latest trend in the interior or consult an expert to help you out. As much as possible, choose colors and pieces that are neutral and simple because clients would still have a different taste and preference than you. It is important that they can visualize the place as a home without overwhelming them with decoration. Here is when you should apply the concept of having less means more.
Picture Perfect Image
One simple trick that is great into use in buying and selling properties is capitalizing on how good it looks at a picture. Nowadays, people refer to it as ‘instagrammable’, referring to how a place looks so good that it deserves a post on social media. It’s not enough that the place is good looking itself, people pay more for places with breathtaking and picture-perfect views. This is especially true of properties that are located near the beach, mountain or other in-demand areas. Even more so for locations near popular tourist attraction sites. That being said, there’s a tendency for tourists to buy property in places they enjoyed having vacations in. Although most countries prohibit foreign ownership of land ownership, there are particular exceptions. In particular, foreigners are allowed legally to own freehold condominiums in Thailand. This is an opportunity for any Phuket Real Estate for Sale properties to open for local and international buyers and sellers. Prepare your clients with a picture-perfect image of your property and its surroundings to pique their interest in dealing with you.
Whether a place is something new or previously owned, it is important to have its quality checked. Assess the place to find out areas for improvements and fix what should be fixed. It is easy for a client to haggle the set price and demand for a lower selling amount if they see visible flaws and problems. This can also affect your company’s image and reputation. Be thorough in ensuring everything is perfect.
The world of advertisement has become so competent that if you aren’t able to keep up, you’ll lose an edge. You could explore other forms of real estate advertisements including social media presence, blog and vlog features and even commercials. You do not have to settle for just pictures, you could also make video presentations that showcase your property.
Buying and selling is a challenge, especially in a business that has tight competition, but gaining your edge through smart strategies and marketing will gain you leverage. You don’t just need to be business-minded, but creative and open as well. This is the perfect chance for you to improve and upgrade your own strategies.
Become a Harlem insider - Sign-Up for our Newsletter!