With a number of Burger King in Harlem, Burger King is adding a meatless burger to its menus nationwide reports Consumer Affairs. The fast-food chain launched a pilot program on April 1 to test the Impossible Whopper, a vegan patty made from wheat and potato proteins, at 59 stores in Missouri.
Less than a month later, Burger King says the pilot project has shown “encouraging results” and that the meatless patty is ready to become a permanent menu item. The patty is made by Beyond Meat, a company that also produces meatless burger substitutes for Carl’s Jr. restaurants.
The embrace of plant-based foods by fast food restaurants reflects growing consumer demand for veggie options, even among consumers who aren’t full-time vegans or vegetarians.