Sole Collector reports that Under Armour has added another celebrity to its roster of endorsers with the signing of Harlem rapper and style influencer A$AP Rocky.
Harlem’s A$AP Rocky Partners With Under Armour To Manage Lifestyle CategoryWe all that A$AP Rocky is a fashionable guy. So it makes sense for Under Armour to hire the Harlem r…Jul 10 2017harlemworldmag.com
News of the signing first broke in July, and was confirmed by the brand via press release on Friday.
The partnership will come via the Under Armour Sportswear line, which aims to help Under Armour‘s credibility outside of performance wear. It will also provide support for community centers in Baltimore, Los Angeles, and New York.
“I wanted more than a collaboration partner,” said Rocky via press release. “The only way to achieve this is with someone who is like-minded. The Under Armour team, and especially CEO and founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. I grew up in Harlem, and had limited resources to channel my inner-creativity, so I spent too much time on the streets when I should have been more productive. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries.”
Lana Del Rey “Groupie Love,” Featuring Harlem’s A$AP Rocky (Explicit) From the brand new album “Groupie Love,” by Lana Del Rey featuring Harlem’s A$AP Rocky is out July…Jul 13 2017harlemworldmag.com
Under Armour has been courting the rapper since the summer of 2016. Rocky was previously signed to Adidas, where he released collaborative sneakers via the brand’s range with Jeremy Scott.
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