5 Tips For Safely Managing Customer Data

January 25, 2021

The collection of customer data can be very helpful to your business. You can use it for analytical purposes and improve your strategies. Although the information data provides can be valuable, it’s important to collect and manage it properly according to regulations. Take into consideration privacy laws and the legal storage of credit card information. You also need to invest in cybersecurity measures and train your staff as a data breach could have serious ramifications. Fortunately, advanced database tools can help you out. Here are five tips for safely managing customer data.

Invest in cybersecurity

Implement the right cybersecurity measures for your business in order to safely monitor people. Invest in CRM software, data backup, and disaster recovery. For small businesses, it’s recommended to work with an MSP to manage your IT services. If you outsource your IT to the experts they’ll be able to help you with hardware procurement and licensing, software updates, and secure cloud-hosting of your data.

Follow legal guidelines

When dealing with customer data there are several set guidelines you can follow to ensure everything is above board. These include PCI rules for handling credit card information. It’s crucial that you make sure you are compliant with PCI regulations or you could be liable. You also need to look into data protection and privacy laws. This can vary between countries so it’s essential to know your rights.

Gather the right data

In order to be ethical about it, you need to gather the right data. As a business, it’s important to understand the value of your data. Data is seen as one the greatest commodities of the 21st century. When collecting data from your customers, however, decide which data you really need. This will require strategic thinking to identify how the data can be analyzed to help you achieve your business goals. There are certain tools you can use to determine which data is more valuable to you. 

Use database software

Database software can help you manage your customer data successfully. It’s used by large companies and even local authorities to keep all sorts of records from a chp incident report to finances. If you invest in a secure database you can ensure that it’s already compliant with privacy laws. Database tools also have features that provide valuable insights into customer data. It’s a much easier and safer way to manage big data.

Train your staff

Even after investing in the latest technology you still need to rely on your staff to follow best practices. Train your staff in data collection and management. Ensure they are using information safely on the cloud, particularly if they’re on their own devices. Control accessibility and have a system in place for ex-employees as well. Hold regular training sessions with your staff relating to cybersecurity and the correct use of data. You can rest assured you’re keeping them up to speed. Data security is a joint effort and to safely manage customer information you all need to be on board.

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