You Might Recognize These 10 Iconic New York City Billboards

August 27, 2021

The cityscape of New York is an iconic American image. Sprawling buildings, bustling streets and flickering lights of city life make it a great place for any brand to make a name for themselves.

For generations, New York has been a host to a variety of new and iconic ad campaigns. From Coke’s first neon billboard to the almost space-aged digital landscape that Times Squares impressively presents today, NYC is a hub for industry marketing. A big part of New York’s billboards are digital, or DOOH (Digital Out Of Home Advertisements). These are growing trends in the advertising world and have been a staple of New York’s image for decades. Let’s take a look at 10 iconic New York City billboard locations that have hosted a number of New York’s most famous ad campaigns. 

American Eagle Outfitters 

In Times Square, the American Eagle store has a sprawling digital billboard display. It’s constructed to take the shape of the building behind it, and has been host to several interactive ad campaigns and displays that allow users to interact using their smartphones. With a massive 12 LED screens, it is one of the most striking billboards aesthetically and stands to send a powerful branding message for any company. 

One Times Square

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The One Times Square building is possibly the most iconic billboard location in the city. That’s because of the annual New Years ball drop that occurs every year. It’s equipped with digital billboard screens all the way up to the top and is a great location to reach thousands of people every day. 

1535 Broadway

America’s largest digital screen exists in New York spanning 125k feet long. Featured on the screen currently is a life-like representation of ocean waves presented in 4K high definition realness. It’s certainly not one to miss on any excursion through the city and is sure to be host to a number of boundary pushing digital ads. 


Coke has long used New York as the stage for it’s widely successful campaigning. It’s first ad was featured in the 1920’s and was soon followed by their first neon ad in the city. Today, they have an impressive shape changing digital LED display that overlooks Times Square. It’s a fascinating display to watch. The screen is divided into a grid-like combination of screens that can change alignment and create new displays. They’ve even used it in the last year to spread support for social distancing. 

Houston and Lafayette

On this corner, you’ll find a pair of billboards owned by Outfront media. The larger of the two has been host to classic Calvin Klein underwear ads for years now, and the smaller of the two is home to ad campaigns by Ballenciaga. This location is an iconic stop for models and brands alike. 

Madison Square Garden

The surrounding area of Madison Square Garden is also an iconic location for brands to advertise themselves. This is a great place to catch the attention of concert goers and commuters on their way to and from work. Madison Square Garden is an extremely popular location and would be a perfect fit for brands looking to advertise in NYC. 


Fewer places sparkle the way Broadway does. Host to world class shows and entertainment, it’s chock full of amazing spots for brands to advertise. Broadway is a great place to advertise upscale brands to big spenders out on the town. 

NASDAQ Branded Cities

This digital screen is about 7 stories tall and features a curved LED display. A number of campaigns and brands cycle through this massive screen and attract the attention of millions of tourists every year. This display has hosted a number of interactive features like streaming social media feeds during the New Year’s festivities. 

Neutron Media

Located adjacent to the branded cities displays are several billboards powered by Neutron Media. They are host to a number of campaigns every year and are placed strategically overlooking the center of the square. It is also across from the One Times Square display, making it a central part of the New Year celebrations. 

ABC Supersign

One of the most interesting screen displays in the city, the ABC sign features ribbons of LED screens that can function independently or in unison depending on the needs and wants of the brand. It serves as a daily updater from Good Morning America and is certainly a must see for the millions of visitors passing through. 

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