For the eleventh straight year, Whole Foods Market in Harlem will celebrate the “king of cheese,” Parmigiano Reggiano, during a special event at hundreds of stores around the country. On Saturday, February 23 at 3 pm, Whole Foods Market cheesemongers and Certified Cheese Professionals (CCPs) at hundreds of stores from Harlem to Hollywood will crack 80-pound wheels of the iconic cheese during a fun and tasty event open to the public.
During the festivities, shoppers will have the opportunity to indulge in tastings of the freshly-carved cheese, in addition to samplings of other featured pairings like freshly-made cacio e pepe, a classic Italian pasta dish. As part of the annual celebration, Whole Foods Market will give shoppers the opportunity to purchase Parmigiano Reggiano at a 30 percent discount from February 22 to February 24, 2019.
“Every year our team of cheesemongers visit Italy’s Parm region and select the top 1 percent of all Parmigiano Reggiano rated for quality,” said Cathy Strange, Global Executive Coordinator for Specialty and Product Innovation & Development at Whole Foods Market. “Those wheels are carefully aged for two years to achieve the toasted, salty and nutty flavor and subtle crystal-like texture our shoppers crave and seek out in our stores.”
Cracking the wheels requires an expert hand and usually takes about half an hour using an official five-piece knife set from Italy’s Consorzio del Formaggio Parmigiano Reggiano. The traditional cracking method reveals Parmigiano Reggiano’s delectably crunchy crystalline internal structure.