HW Pick: ‘Up On The Roof’ Takes On A Whole New Meaning At Columbus Circle (Contest)

July 26, 2016

daunting but demure in harlem style1OK. Harlemites have seen everything. But when The Shops at Columbus Circle shot their new marketing campaign ­— Daringly Demure — they staged a scene on the glass awning that stretches above its main entrance. Every day, some 40,000 people come to this 2.8 million-square-foot landmark to experience one of New York City’s hot spots for shopping and dining, working and living, entertaining and being entertained. That’s about 12 million people a year.

And in a city where you see it all, even Harlemites stopped and stood in awe and admiration for a brave model named Lola, as a crane hoisted her some 20 feet into the air. The mission: to photograph The Shops at Columbus Circle’s new Daringly Demure advertising campaign.

(Mind you, Lola was a little disappointed — she thought she would be heading to the very top of Time Warner Center’s towers, 750 feet in the air.) Once she got settled, Lola sipped a drink from Juice Press at Equinox and dined on a picnic from Bouchon Bakery high in the air. Croissants and macarons, anyone? The backdrop: The Shops at Columbus Circle’s staggeringly beautiful window, made of approximately 432 panes of glass.

And yes, someone had to clean the glass — all of it (but that’s another story).


Daring? Yes.

What about demure? Consider her outfit: a dramatic skirt and towering stilettos, barely-there makeup, her hair pulled back in a simple ponytail. She was loving life, loving herself — and living on the edge, quite literally.

Now here’s the question: How daring are you? Find out if you are daring or demure by taking our Style Profile Quiz (and get a chance to win a $500 shopping spree at Time Warner Center).


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