Union Settlement Announces Launch Of East Harlem 360°

Union Settlement www.unionsettlement.org, the oldest and largest social service provider in East Harlem, today announced the launching of “East Harlem 360°”, a community development program intended to revitalize the local economy and trigger economic growth in East Harlem. The East Harlem 360° program is being conducted in collaboration with two other local organizations – Hope Community and Uptown Grand Central – and is funded by the NYC Department of Small Business Services (SBS) Neighborhood 360° grant program. The Neighborhood 360° Program was created by SBS to identify, develop, and launch commercial revitalization projects in partnership with local stakeholders.

“Union Settlement is delighted to be launching this exciting new program,” said David Nocenti, Executive Director of Union Settlement. “East Harlem has wonderful stores, restaurants, cultural organizations and other attractions, and has great potential as a commercial and tourist hub. The East Harlem 360° program will allow us to build on those assets and further strengthen our small businesses and the local economy.”

“Strong neighborhoods are the backbone of our city, and the $1.49 million in investments to East Harlem is going a long way towards revitalizing key commercial corridors,” said Gregg Bishop, Commissioner of the NYC Department of Small Business Services.

“By working with Union Settlement, we are responding to local needs to support small business growth and build more vibrant neighborhoods for all New Yorkers.”

“We are excited to be collaborating with Union Settlement and Hope Community to showcase East Harlem culture and small businesses,” said Carey King, director of Uptown Grand Central (formerly NHEMA). “Through ‘placemaking’ concerts and street art, we are able to highlight the energy and creativity that makes our part of New York City great. Through our pop-up shop under the Metro-North tracks at 125th Street & Park Avenue, we are able to bring more attention to many of the unique and culturally significant items made by small businesses here in the neighborhood.”

“Hope Community, Inc. is proud to work alongside our N360 project partners Union Settlement and Uptown Grand Central,” says Walter Roberts, Executive Director of Hope Community. “East Harlem is a special neighborhood in New York City with many renowned cultural institutions, authentic world-foods and award winning restaurants, public arts, and unique retail shopping. Please go to Visitelbarrio.com to stay connected with the neighborhood.”

The East Harlem 360° program focuses on the four major commercial corridors in East Harlem – East 125th Street, East 116th Street, East 106th Street, and Third Avenue (between 106th Street and 125th Street) – and has six primary components:

  • Cleaning/Beautification
  • District Marketing
  • Merchant Organizing
  • Business Support and Retention
  • Coordination
  • Placemaking.

Each component is designed to revitalize the community and take advantage of all of the economic opportunities that East Harlem has to offer. A beautification plan is currently underway and includes planting greenery, fixing tree pits, installing bike racks, and improving street lighting.

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The East Harlem 360° program focuses on small business support and sustainability. Working in partnership with Hope Community and Uptown Grand Central, East Harlem 360° provides small businesses with marketing support, organizes local events, trainings, workshops, and concerts by local musicians. East Harlem 360°’s affiliation with the East Harlem Community Alliance ensures that all local stakeholders — elected officials, business owners, religious organizations, non-profits, and government agencies – are engaged in the process and actively supporting the endeavor. Current and planned East Harlem 360° activities include:

  • A Mexican Independence Day celebration, held on 116th Street, between Second and Third Avenues on September 16, 2017, from 10:00 am – 6:00 pm. Entertainment will include traditional Mexican folkloric dancers, Mariachi bands and a live disc jockey. The traditional saying of “El Grito de Dolores” will be held the evening before, on September 15, 2017 with members of the Mexican consulate, at Hot Jalapeno, 219 East 116th Street; at 7:00 pm;
  • A new district marketing campaign is displaying street banners on the corridors, and advertising through LinkNYC kiosks and the MTA;
  • A “Keep It Clean East Harlem” contest, through which local school children will work to keep their neighborhoods litter free, and create public awareness on the importance of trash removal and recycling;
  • Sidewalk cleaning, litter removal and plantings along the major East Harlem commercial corridors;
  • A collaboration with 100 Gates, which commissions local artists to paint beautiful murals on storefront gates along the commercial corridors;
  • Events at La Placita at La Marqueta (Park Avenue and 116th Street), including a domino tournament, and Old School Jam Mix, which brought a DJ into the community to play hits from the 1970s and 80s; and
  • Weekly merchant “pop up” events held at the community plaza on 125th Street & Park Avenue to expose consumers to the cuisine of East Harlem and all the goods and services it has to offer.

For more information visit www.unionsettlement.org

For more information visit www.nyc.gov/neighborhood360

For more information, visit nyc.gov/sbs

For additional information, visit: http://www.hopeci.org

For more information: www.uptowngrandcentral.org

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