TV One Launches New Digital Campaign For The 2020 Virtual March On Washington

August 28, 2020

TV One joins the National Action Network (NAN) and the National Association for the Advancement of Colored People (NAACP) as media partners confirmed to stream the 2020 Virtual March on Washington.

The March will take place today, August 28, 2020 beginning at 11 AM ET / 8 AM PT on TVONE.

TV and MYCLEO.TV. Commemorating the 57th anniversary of the historic March on Washington, the 2020 Virtual March on Washington is set to feature civil rights activists, politicians, entertainers, and advocates as they address the multiple pandemics currently impacting the Black community.

The day of robust programming includes live footage from the “Commitment March 2020: Get Your Knee Off Our Necks” taking place at the Lincoln Memorial in Washington D.C. convened by Martin Luther King III, Rev. Al Sharpton, and families of Black victims who have died at the hands of police officers including Trayvon Martin, Breonna Taylor, George Floyd and most recently, Jacob Blake. Other participants scheduled to appear in the program include civil rights attorney Benjamin L. Crump, ESQ., famed actress Jenifer Lewis, musician Bebe Winans, Rep. Sheila Jackson Lee (D- Texas), and many more.

Additionally, TV One has partnered with the NAACP to launch a new digital campaign in response to the violence and injustice deeply impacting communities of color. TV One will produce content to be posted biweekly on its digital properties which seek to both addresses a myriad of systemic issues and galvanize viewers to bring about social change. The initial spot centers on continuing the momentum sparked by the Black Lives Matter movement in a way that uplifts the community.

Other topics covered throughout the campaign include making your presence known through Census completion, voting in local and national elections, mental and physical health, and the impact of Covid-19 on black businesses and personal finances. The #HEYBLACKAMERICA series is available at TV One viewers can also join the conversation by connecting via social media on Twitter, Instagram, and Facebook (@tvonetv).

TV One, Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Uncensored, The DL Hughley Show, ATL Homicide, Fatal Attraction and Urban One Honors.

In addition, TV One is the cable home of original blockbuster films including When Love Kills: The Falicia Blakely Story, Love Under New Management: The Miki Howard Story, Bobbi Kristina, and The Bobby DeBarge Story. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc., the largest African-American owned multi-media company primarily targeting Black and urban audiences. The #HEYBLACKAMERICA series is available at TV One viewers can also join the conversation by connecting via social media on TwitterInstagram and Facebook (@tvonetv).

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