Today, TV One and CLEO TV announced that Charnelle Anderson has joined the company as SVP of Marketing & Creatives Services from Harlem to Hawaii.
She will oversee the strategic development and implementation of all marketing initiatives.With over two decades of industry experience, Anderson will play a critical role in driving brand awareness and creating cohesive marketing programs that amplify both network’s content offerings across digital, linear and non-linear television platforms.
“I’m thrilled to join TV One and CLEO TV to continue growing both network’s brands and to bring innovative marketing strategies that amplify Black storytelling, culture and representation,” said Anderson. “I look forward to partnering with teams across the organization to deliver quality work that matters.”
Prior to joining TV One and CLEO TV, Anderson formerly served as the Head of Marketing, Branding Communications, and Business Partnerships of dfree® Global Foundation Inc., a grassroots nonprofit wealth-building initiative headquartered in Somerset, NJ.
With over 25 years of experience building successful consumer-facing strategies, Anderson has served in executive roles at networks such as A+E Networks and Lifetime Network, just to name a few.
“We are pleased to have a seasoned marketing executive such as Charnelle join our company,” said Michelle L. Rice, President of TV One and CLEO TV. “We look forward to her bringing solid experience in leadership, marketing innovation and branding expertise to the team.”
For more information, viewers can visit TV One’s Youtube Channel to check out exclusive content and join the conversation by connecting via social media on Twitter, Instagram, and Facebook (@tvonetv).
CLEO TV viewers can also join the conversation by connecting via social media on Twitter, Instagram, and Facebook (@mycleotv).
Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain and inform a diverse audience of adult black viewers.
The network represents the best in black culture and entertainment with fan favorite shows Unsung, Uncensored, ATL Homicide, Fatal Attraction and Urban One Honors.
In addition, TV One is the cable home of original blockbuster films including When Love Kills: The Falicia Blakely Story, Love Under New Management: The Miki Howard Story, Bobbi Kristina and The Bobby DeBarge Story.
TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc., the largest African-American-owned multi-media company primarily targeting Black and urban audiences.
Launched in January 2019, CLEO TV is a lifestyle and entertainment network targeting Millennial and Gen X women of color.
Derived from the name Cleopatra, one of the most powerful, trendsetting, rule-breaking, and iconic women in history, CLEO TV offers distinctive content that defies negative and cultural stereotypes of today’s modern women.
Original and acquired series covering topics such as travel, home design, cooking, talk shows, movies, docu-series, and sitcoms include: Just Eats with Harlem Chef JJ, New Soul Kitchen, Living by Design with Jake and Jazz, and Cleo Speaks.
CLEO TV is currently available on Comcast Xfinity in various markets, Charter Spectrum, Philo, and other cable providers.
CLEO TV is fully owned by TV One, LLC, a brand of Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UNOE and UNOEK, www.urban1.com], the largest African-American-owned multi-media company primarily targeting Black and Urban audiences.
Visit www.mycleo.tv for more information.