Trailblazer A$AP Rocky Team Up For Global Campaign With Harlem-Inspired Set

Klarna, a leading global retail bank, payments, and shopping service, today announced its latest international partnership featuring Harlem musician, style icon, and entrepreneur A$AP Rocky.

The multimedia campaign encourages consumers to refresh their look as the world begins to emerge from pandemic lockdowns.



A$AP Rocky on what pieces/brands/designers he re-discovered in quarantine.

It’s all a cycle – what we wanted as kids is what kids want now. Those classic styles are undefeated, they always win out over trends that are trying too hard or developed too fast. That iconic Americana is coming back out of my closet now, oversized shirting, coveralls, logo-centric branding – you can’t deny that connection we all have to that logo placement or even just the aesthetic.

Rocky, who was announced as a Klarna shareholder and assumed the role of CEO for a day on June 1, 2021, will appear in social content and a short film featuring a snippet of a new song from A$AP Rocky that will be released later this summer aimed at inspiring consumers to rediscover their sense of style.

“It’s not for me to decide what people should wear or how they should wear it, but helping Klarna create a space for people to discover their own style is more of the consulting and curation I’ve been a part of in fashion for years,” said A$AP Rocky.

Klarna’s shopping index reveals a clear trend shift in consumer behavior as US shoppers favor suits (up 166%), dresses (up 108%), and sunglasses (up 237%) over face masks (down 52%) and loungewear (down 66%).

Klarna’s shopping index reveals a clear trend shift in consumer behavior as US shoppers favor suits (up 166%), dresses (up 108%), and sunglasses (up 237%) over face masks (down 52%) and loungewear (down 66%).

Additionally, 60% of consumers globally are waiting for the pandemic to end before updating their wardrobe, and 63% will dress up more often than before the pandemic, a recent Klarna survey shows.

A$AP Rocky’s innovative mindset and his impeccable sense of style and creativity paired with Klarnas shopping services is the perfect match that will lead us all out of fashion hibernation and encourage everyone to get out and express themselves again.

“Following a challenging year, the world is beginning to re-emerge, and we believe now is the right time to really celebrate the joy of style and fashion,” said David Sandström, CMO of Klarna “As a brand and service, Klarna wants to evoke feelings. A$AP Rocky’s innovative mindset and his impeccable sense of style and creativity paired with Klarnas shopping services is the perfect match that will lead us all out of fashion hibernation and encourage everyone to get out and express themselves again.”

The campaign launches globally today and will run through July on social media, online, and OOH platforms. View the hero film featuring A$AP Rocky at the campaign hub link here.

We make shopping smooth. With Klarna consumers can buy now and pay later, so they can get what they love today.

Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna’s innovative shopping experience online and in-store.

Klarna is one of the most highly valued private fintechs globally with a valuation of $31 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries.

Klarna is one of the most highly valued private fintechs globally with a valuation of $31 billion.

Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries.

For more information, visit klarna.com.

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