3blmedia reports that in 2007, outdoor lifestyle brand Timberland set new standards for eco-conscious design with its original Earthkeepers® boot. Today, the company unveils the Brooklyn EK+, an Earthkeepers® Edition footwear collection that once again reflects the brand’s pinnacle expression of eco-innovation.
The new Timberland® Brooklyn EK+ was designed and made in line with the theme of “Reduce. Recycle. Rethink.” It features uppers, linings and laces made of 100% ReBOTL™ material (recycled plastic bottles), and soles made with 34% recycled rubber. The sport-inspired silhouette is incredibly lightweight, and features the Aerocore™ Energy System for high-rebound cushioned comfort. Perfect for lighter weather, and a lighter footprint.
“Around the world, the use of plastic water bottles is on the rise, and many of these end up in our landfills and oceans,” said Colleen Vien, sustainability director for Timberland. “As a global community, we need to re-think how we’re using our resources. At Timberland, our goal is for 100% of our footwear to have at least one major component made using recycled, organic or renewable material. Today we’re at 75%, thanks to styles like the Brooklyn EK+.”
Over time, Timberland has given the equivalent of more than 345 million plastic bottles new life in its products.
The new Brooklyn EK+ Collection launches today at select Timberland® retail stores in the U.S. and Europe, as well as online at timberland.com. It comes in slip-on and lace-up styles, with a suggested retail price of $120.
Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting — nature.
At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, timberland.com or follow us @timberland. Timberland is a VF Corporation brand.