Timberland And Partners Urban Greening Initiative Grows In East Harlem

On Wednesday, October 17th, 2018, Timberland president, Jim Pisani, and his team celebrated, “Timberland Season” and the opening of their 5th Avenue Pop Up with a series of events all week long.

As part of their Urban Greening initiative, 150 volunteers from TimberlandJourneys and the Student Conservation Association joined forces to beautify the grounds and restore the student greenhouse atop the Manhattan Center for Science and Mathematics (MCSM). Projects include restoration of the school’s rooftop greenhouse, installation of a living roof, construction of an outdoor classroom and gathering space, tree planting, and overall enhancements to the school grounds and surrounding neighborhood.

Ranked in the top 3% of high schools in the U.S.1, MCSM has 1,600 students, 94% of whom qualify for free or reduced lunch.

MCSM is a Title I public school whose mission is to provide a challenging academic program that enables students to compete for admission to selective, four-year, post-secondary institutions. Ranked in the top 3% of high schools in the U.S.1, MCSM has 1,600 students, 94% of whom qualify for free or reduced lunch.

This was one of three urban greening events that’s taking place this fall – the others being in Chicago and Los Angeles – to fulfill the third year of Timberland’s five-year commitment to create or restore green spaces in urban landscapes.

The living roof project also contributes to the New York Parks & Recreation Department’s commitment to bring one million square feet of green roof space to NYC.

To learn more, visit timberland.com/responsibility.   

To learn more, visit www.thesca.org

To learn more, visit  Journeys 

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Please credit: 1) Timberland Urban Greening 2) Jim Pisani. Diane Bondareff AP Photo for Timberland

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