Real Housewives star Ubah Hassan joins forces with Serafina Restaurant Group to launch UBAH HOT Pizza in Harlem.
This new pizza collaboration is a spicy take on a Margherita pizza using habanero-infused San Marzano tomato sauce, fior di latte mozzarella, finely sliced habanero, and basil julienne. The pizza is set to launch on Tuesday, September 12, 2023, and will be available at all 13 of Serafina’s NYC Harlem to the Hamptons.
Embracing gluten with gratitude…
“Embracing gluten with gratitude, because honestly, pizza’s the reigning champ of mood-lifting eats!” said Ubah Hassan. “Whether it’s a solo munch session or a party with pals, no matter the temperature, the pizza vibe is HOT. And those primo ingredients at Serafina’s? They’ve turned me into an even bigger fan.”
This partnership is a natural fit as Hassan is a longtime friend of Serafina Restaurant Group owners Vittorio Assaf and Fabio Granato. Channeling her zest for life Hassan also created a hot sauce company in 2021 to elevate her healthy diet with African flavor. To pay homage to UBAH HOT, Hassan worked with the Serafina team to create a tomato sauce that included habanero peppers to spice up its flavor. To tie in her passion for healthy eating Serafina crafts their pizza dough with Italian doppio zero flour or “00” flour which is similar to a sough dough. The dough rests for 72 hours which results in a much lighter, crispier, and easier-to-digest pizza.
Serafina Restaurant Group is known for high-energy dining, where you could find boldface names dining under eye-catching yellow awnings throughout the world. Founded by Vittorio Assaf and Fabio Granato in 1995, the collection of eateries started with Serafina Fabulous Pizza on the Upper East Side. Following the success, the duo expanded across Manthan and into a global presence including its sister brands, Farinella, Brasserie Cognac and Tokugawa.
“Fabio and I met Ubah several years ago when she first arrived in New York for her modeling career. We were both mesmerized by wonderful personality and contagious energy. We talked about her passion for food for hours and about her dream to develop a super spicy habanero sauce,” said Vittorio Assaf.
“The recipe was passed down from her mother and her grandmother. When given the opportunity to collaborate on the UBAH HOT pizza project, we immediately loved the idea and jumped in with a ton of enthusiasm. After weeks of recipes and trials together, we reached a unique recipe we are sure you will love and can’t wait for you to try,” said Fabio Granato.
Visit the fabulous Serafina restaurant in Harlem, to find out where to try UBAH HOT Pizza (map).
Photo credit: 1-2) Ubah Hassan. 3) Cheese. 4-6) Serfina at 116th Street in Harlem.
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