Being a realtor is a wonderful way to meet new people and help them get into a new home or to help them sell the home they are already in.
One of the things that has grown in popularity over the years is to give a gift to your real estate clients at closing. These gifts are an investment in your business because they create a powerful customer experience that keeps you at the front of people’s minds when they have friends, family, and coworkers who also need a realtor. Here are some of the best things you can buy your real estate clients at closing.
Gift cards are super helpful whether you’re coming or going. Gift cards to a client’s favorite restaurant, to a useful store like the hardware store, or something special to help a new parents buy baby gifts can go a long way to making the transaction more than just business. It shows that you listened to their likes and dislikes, and you cared enough to give them something that will help them transition. They can buy new paint to cover that hideous bathroom they hated when they looked at the house. They can get a meal out when the whole house is in chaos, and they are still waiting for the rest of their things to be delivered.
A Family Portrait Session
Why not give the family a portrait session with a professional photographer? You can even include the cost of a wall portrait for their new living room. These are things that people would love to get for themselves, but never do. A family portrait session for a family with small children, or an older couple to use with their kids and grandkids would be a very thoughtful closing gift.
Quality Kitchen Gear
For the people who love to cook, they know the difference between a good knife and a bad one. For the bakers out there, they know the difference between a quality baking pan that doesn’t burn the bottom of cakes and cheap ones. Invest in some quality cookware, knives, or even baking sheets for a client. You’d be amazed at how much your clients will rave about you to their friends when you give them something they would appreciate at closing. As a bonus, you can sneak in a branded or personalized cutting board with your name in small print on the back.
A Subscription Box
Did you know you can get subscription boxes for almost anything? Whether your clients bought a house or sold one, sending them a nice package every month for at least a few months as a gift from your office can go a long way. Let’s face it, you just made thousands of dollars when they bought or sold their home, a gift that really only costs you a few hundred dollars is a drop in the bucket. This is your marketing budget. People will note whether you go above and beyond or not, and it will impact how often you get referrals in the future. You can send subscription boxes for wines, desserts, allergen-friendly foods, and so much more to ensure you give your clients something that meets their needs.
Professional House Cleaning
Another excellent realtor gift is the gift of a clean house. Imagine you’ve been in your home for a couple of months, and it barely feels like you’re out of boxes, and the house is a disaster. Wouldn’t it be nice to schedule a professional to come in and clean the place up for you? This is why this gift is so meaningful. We all go through seasons when there is dust everywhere, the floors need to be mopped, and there is crud on the windowsills. This is another great option, especially if you know there is a new baby in the house or other extenuating circumstances.
Final Thoughts on Realtor Gifts
In recent years, this is becoming more of an expectation from clients that there will be closing gifts. While the new real estate agent may not be aware of this unspoken rule, it’s best to find meaningful ways to show your client how much you appreciate their business. You’ll be more likely to get referrals, and on the side of marketing, it becomes an investment in your business.