The Potential Of Video Production For Your Business In Harlem And Beyond

June 10, 2024

Is your business as competitive as it could be?

There’s a saturation of options for consumers across all sectors which is driven in large part by the exposure and convenience delivered by being online. If you have any hope of succeeding, your business and brand need to not just stand out from the crowd but also rise above your direct competitors.

There are many different ways to achieve this, from undertaking a comprehensive SEO campaign to Paid Ads and content marketing.

Video marketing is one such piece of the puzzle and an important activity to consider.


Commercial Video Production & Your Business

Commercial video production is a powerful tool that your business could exploit to boost its potential and capture new audiences. A professional video production company can work with you to design and produce video content that is creative and of high quality. Composed specifically for your target audience and chosen platforms (website, ads, social media channels, etc), the result is a type of content marketing that your audience will resonate with.

The Role of a Video Production Company


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A video production company is a specialist agency, acting independently or under the umbrella of a larger marketing company, that designs, creates, post-produces, and publishes video content that is specific to your brand, business, service,  or product. It may include adverts for TV, social media, cinema or events; music videos; social reels; webinars; infomercials; on-website videos, Vlogs, and much more.

At the helm of a video production company is a creative team that may incorporate producers, directors, writers, editors, camera and audio technicians, and others.

Potential Benefits for Your Business

Videos are engaging, easy to consume, and resonate with a wider audience pool and better than any other type of content.  Done well, they can effectively help you build your brand, engage with your customers, capture new prospects generate new leads,  and improve your overall return on your marketing investment.

Benefits include:

  • Produce easy-to-consume marketing content that is interactive and enjoyable
  • Engage with your target audience
  • Support your brand identity and improve brand awareness
  • Showcase your business, brand, products, and services
  • Generate and nurture new prospects and trigger website visits
  • Explain, inform, and entertain
  • Boost overall engagement and customer enquiries
  • Provide a deeper level of engaging social content to elicit more likes, comments, and shares
  • Compel conversions
  • Support your SEO campaign for better results
  • Improve your customer service
  • Deliver outstanding ROI

How to Exploit Commercial Video for Your Business

Commercial videos are focused on broadcasting, showcasing, and advertising your brand, products, or services. They work brilliantly as video is such a powerful storytelling technique. Videos can make uninteresting topics more compelling, motivate, inspire, entertain, inform, and widely appeal to boost engagement. Fantastic videos are also highly shareable on social media.

Video content for your business could include:

  • Brand introductions/insights
  • New product showcases
  • Behind-the-scenes
  • Event highlights
  • Live Streams
  • Commercials and infomercials
  • How-to’s and explainers
  • Animations
  • Promotions
  • B2B showcases
  • Social content
  • Shorts
  • Vlogs
  • Video Podcasts
  • Testimonials

Don’t risk a DIY approach! Commercial video production is best conducted by a professional video production company – and the right one for you will be able to work with you to understand your brand, audience, goals, and vision, and work with your budget!

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