Video content marketing includes creating and posting engaging video content to promote your brand to a broader audience.
Nowadays, video content is one of the strongest marketing tools a business can use because of its popularity.
In 2020, data showed 77% of 15-35-year-olds in the US use YouTube regularly, while other age groups are not that much lower. This shows how likely you are to reach your target audience through video marketing, no matter the demographic.
If your business can effectively use video content as a marketing tool, it will have a better chance of reaching more potential customers. However, without enough experience and proper strategies, creating successful video content can be confusing.
To help you create compelling video content for your marketing campaigns, we will take a look at eight essential steps to a successful video marketing strategy.
1. Understand Your Goals
Before you start preparing for your video concepts and other strategies, it is essential to have a good grasp of your video content goals. A better understanding of your ultimate goal will help you to focus your efforts and will give you more precise guidelines on what to do.
There are tons of different strategies for successful video marketing. With a clear goal, you can judge which approach is more effective, then prioritize your time to focus on that strategy. If you don’t set the main goal beforehand, you will end up wasting your time experimenting.
2. Choose a Reliable Web Host
When it comes to video hosting, there are some popular platforms you can use, such as YouTube and Dailymotion. However, some businesses choose to host their video content on their own website for various reasons, including maintaining exclusivity.
To ensure your website can host and display high-quality content without affecting the load speed, you will need to use appropriate web hosting for videos. With a good web hosting service, you can deliver video content to your audience more effectively.
3. Provide Relevant Content
The key element that will draw more clicks to your marketing media is quality content. People will be more likely to click on content that offers relevant and helpful information. If your audience perceives your content as valuable, educative, and engaging, it will positively affect your brand reputation.
A business that posts good content consistently will be seen as the industry leader and gain more trust from its audience. Try to make content, such as tutorials and demos, that are easy to understand and solve the potential problems your audience may face.
4. Create a Posting Schedule
Consistency is another crucial factor in your content marketing success. Once the people find your videos and find them of interest, they will expect regular content updates. That is why it is vital to create a fixed publishing schedule.
With a consistent posting schedule, it is easier for your audience to know when to expect your content. This will positively reflect your video engagement, and your content will be more likely to have a more consistent performance.
For a good schedule, make sure to research the best time to post your content based on your audiences’ demographics and habits.
5. Optimize Videos with SEO Strategies
Like other marketing content, such as blog posts, your video content is also indexed by search engines. Therefore, it is possible to improve its searchability using video SEO strategies.
For example, video content with good SEO will get more chances to appear in the top position of both Google search results or the internal YouTube search page.
Try to implement relevant and topical keywords in your video title and description to give it more chances to appear in the search results.
Another technique you should consider is taking advantage of YouTube’s tagging system. It will include your video into a particular group of topics and help it appear as a recommended video when users watch another video with the same topic.
6. Add Effective Call-to-Actions
When creating video content, sometimes we neglect the importance of CTAs. Invitation elements, such as a link to your website, a reminder to subscribe or to share the video, can sometimes be seen as unnecessary. We think users will just do the action if they want to.
However, most of your audience doesn’t come to your content with an initial idea of doing anything besides watching the content. That is why by including an effective call-to-action in your video content, you open more opportunities for your videos to convert views into website traffic or even profit for your business.
7. Share the Videos
As mentioned above, there are several ways to share your video content on the internet. You can either host the videos on your website or use popular video hosting services such as YouTube or Vimeo.
Both strategies come with their own benefits and drawbacks. For example, hosting the videos on your website means that you will have complete control over your content. You won’t have to worry that your video will be affected negatively by any algorithm, and the traffic will come directly to your website.
On the other hand, posting your videos on YouTube will give them more chances to gain better exposure than self-hosted videos. Your video content will also have a better chance of being indexed by Google and appearing on the SERPs.
Try to combine these two strategies and see which platform works best. No platform is perfect, so you need to find out which is better for your needs and preferences.
8. Evaluate Results
To get the best results from your video content, you need to always look at how well they perform. For that, you need to get analytics data and evaluate the results of each campaign.
There are many ways to get this valuable information and use it to your advantage.
Video hosting websites like YouTube have their analytics page that gives you various metrics about your videos. This page will provide you with information such as viewers’ demographics, likes and dislikes percentages, watch time, and audience retention.
If you decide to host videos on your website, Google Analytics can be used as a tool to analyze your video performance. By seeing how your videos perform, you can understand which part of your video marketing strategy needs improvement.
When it comes to content marketing, video is one of the most popular and effective ways. Most internet users spend their time seeking information by consuming video content from various sources, including business websites and video hosting sites.
That is why businesses that use video content as a marketing tool are open to more chances of reaching a broader audience.
In this article, we have learned about eight steps to a successful video marketing strategy:
- Understanding your goal
- Choosing a reliable web hosting service
- Providing relevant content
- Creating a posting schedule
- Optimizing videos with SEO strategies
- Adding effective call-to-actions
- Sharing the videos
- Evaluating the results
As the video content market keeps growing day by day, now is the time for your business to jump into this trend and use it to your advantage. Hopefully, that will help your business gain more exposure and improve its branding.