‘SoHa’ Foe And New Harlem Lawmaker Got The Benjamins From Luxe Condo Firm

Newly elected state Sen. Brian Benjamin has raised hell about the rebranding of South Harlem as “SoHa,” calling it a shameless gentrification tactic. Continue Reading →


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Real Estate Developer Keller Williams To Stop Calling South Harlem ‘SoHa’

This is the power of persistent community outrage. Keller Williams, the big New York City real-estate firm accused of rebranding South Harlem as “SoHa” (in the tradition of more affluent NYC neighborhoods like SoHo, Tribeca, DUMBO, etc.). Continue Reading →


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Harlem Residents Say So What Over Push To Rename The Area Soha

NY1 reports that of all the neighborhood names in America, few are as rich historically, socially, and culturally as Harlem. Continue Reading →


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Bohemia Realty Group In Harlem Announces Ambassadors Of Fun Initiative

bohemia1Bohemia Realty Group, the preeminent brokerage for sales, commercial, and residential leasing in Upper Manhattan and the Bronx, is expanding upon an already dynamic team-building program by appointing two of its top agents, Thomas Rodriguez and Chase Safarowic, as “Ambassadors of Fun.” Continue Reading →


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