Real Estate Developer Keller Williams To Stop Calling South Harlem ‘SoHa’

This is the power of persistent community outrage. Keller Williams, the big New York City real-estate firm accused of rebranding South Harlem as “SoHa” (in the tradition of more affluent NYC neighborhoods like SoHo, Tribeca, DUMBO, etc.). Continue Reading →

Harlem Residents Say So What Over Push To Rename The Area Soha

NY1 reports that of all the neighborhood names in America, few are as rich historically, socially, and culturally as Harlem. Continue Reading →

Residents: Don’t Call Southern Harlem ‘SoHa’

There has long been a debate about where Harlem starts: North of Central Park, 116 Street or 125 Street? But this is different. This is the rebranding. Continue Reading →

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