Fine-Tune Your Brand By Identifying Your Business Niche In Harlem

One of the best brands in Harlem has been Rao’s (see above), there brand has been anything but generic. Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Continue Reading →


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Starting A Brand From Scratch In Harlem Or Harare

brandingBy Joe Pantigoso

Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding. Continue Reading →


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Your Brand Brainstorming Worksheet From Harlem To Hollywood

brandingBrainstorming is emotional, not rational. While you should have information from your market research in mind while brainstorming, it’s important to be creative. Continue Reading →


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