Starbucks, has a number of stores in Harlem, now for the first time, will offer a small-lot coffee from India to customers in the U.S. under its joint venture partnership with the Indian company, Tata Global Beverages.
This finest premium coffee from India is grown in the Tata Nullore Estates in Coorg, Karnataka. Starbucks Reserve Tata Nullore Estates coffee will be the first Indian coffee to be roasted at the Starbucks Reserve Roastery and Tasting Room in Seattle. For now, the brew will only be available at its Seattle cafe under the premium Reserve label before a roll out to the east coast in Harlem and other areas.
Starbucks’ chairman and chief executive officer, Howard Schultz met the chairman of Tata Sons Limited, Cyrus Mistry at the Starbucks Reserve roastery in Seattle last week to discuss the new joint venture initiatives. The companies now operate more than 80 stores across six cities in India. It opened its first store in the country back in 2012.
Have something to add to this story? Share it in the comments
Harlem Cultural Archives is a donor and foundation-supported Historical Society, Its mission is to create, maintain and grow a remotely accessible, online, interactive repository of audio-visual materials documenting Harlem’s remarkable and varied multicultural legacies, including its storied past as well as its continuing contributions to the City and State of New York, the nation, and the world. Support Harlem Cultural Archives and click here to get more Harlem History, Thank you.