Let’s talk about growing a business. It’s a topic that is always top of mind to business owners of all sizes and locations.
This topic is relevant from 125th street to Wall St and beyond. What are the most efficient ways to get new customers? How can companies hire and train the right employees? How can they up-skill their current employees? How can they do better by their employees, customers, and board members? How does a company grow in a healthy and sustainable way?
A 2019 Inc. article on the 5 most common mistakes when scaling a company and a 2021 Fast Company piece on fast business growth, as well as numerous business studies, identify two key issues that stand in the way of business growth. One – stretching your team’s capacity too thin as they do too much at once, and processes slip between the cracks, plus lack of training and overall poor hiring. Two, the inability to effectively use the right strategies to grow.
Ask your execs
Like all business leaders, Lavall Chichester, former Global SVP and Head of Search at MullenLowe Mediahub, also AdAge 40 Under 40, was all too familiar with the growing challenges companies face. He has led growth strategies for companies like Apple, Twitter, Western Union, and others; and has seen these common struggles.
That, paired with his true passion for education inspired him to create a solution to these two problems
The Ibuprofen to your business growing pains
Growth Skills is a minority certified business that is powering the future of business growth. They address companies’ two big pain points.
- One, they help companies train and hire the right sales and digital marketing talent.
- Two, they use their growth marketing expertise and award-winning process to help companies grow awareness and revenue.
They are anything but your typical NYC ad agency. Their vision for growth marketing is holistic, tried, and proven to succeed. By leveraging cross-channel digital marketing efforts, individually tailored to your brand and services, Growth Skills helps increase brand awareness, leads, and sales all while working on lowering the Customer Acquisition Costs (CAC) and increasing customers’ Life-Time Value (LTV).
At the foundation of their growth facilitation methodology is understanding the respective market, the customer, and their path-to-purchase. The 5 stages – awareness, consideration, purchase, advocacy, loyalty, are all too familiar to marketers and sales professionals; however, the Growth Skills profit optimization formula is not.
Growth Marketing by Growth Skills
Growth Skill’s Profit Optimization Formula focuses on increasing website traffic, converting that traffic into leads or sales and integrating the marketing channels to reduce the variable costs. This leads to an increase in ROI.
There are 6 elements of growth marketing that the Growth Skills team swears by:
- Analytics & Reporting
Correctly setting up analytics to use data to drive all business, sales, and marketing strategies.
- Search Engine Optimization
Optimizing your website and content to show up on Google for searches that are related to your products and services
- Paid Search
Using Google Ads to show up for searches that are related to your product and services
- Paid Social
Using paid advertising on social media sites like Facebook, Instagram, YouTube, and others to increase awareness and sales
- Email Marketing
Collect emails and use them to increase purchase frequency, amount, and the overall value of your customer
- Content Marketing research and produce the right content to get the attention of your potential customers and to power your growth
Growth Skills integrated these elements to address customers at the various stages of the path-to-purchase and loyalty loop. Their team of experts works with clients to create a sustainable, long-term growth marketing strategy that focuses on establishing new processes, testing different marketing channels, increasing performance, and ultimately driving higher ROI.
Unlike other business consultancies, the Growth Skills team is nimble, excels at bootstrapping, and most importantly – knows how to integrate into your internal team. They strategize, execute, analyze, and even help mediate your internal communication around the value of growth marketing. “We’re team players first and foremost,” says their Director of SEO and Content Marketing, Tina Mangelova. “What makes us really different is that we use these same strategies on our own brands like Flavor Fix and know what works. Then we leverage these insights to help our clients grow.”
Innovating learning and job hiring
What also sets Growth Skills apart is their profound desire to empower people and teach anyone the craft of digital marketing. In their quest to achieve business symbiosis, they launched the Protégé+ Program, which is currently accepting applications. This is the first digital marketing boot camp and internship program that also helps students get a job after. It helps businesses hire highly trained professionals they already have experience working with.
The program is the brainchild and passion project of founder Lavall Chichester. After years of training business executives, colleagues at work, and students at NYU, Baruch College and other places; Mr.Chichester and his team have created the fast track route to a career in marketing, available to everyone regardless of their prior professional experience.
In addition to the placement program, Growth Skills has also launched its very own online learning platform, Learning IQ. It offers a wide range of free and paid courses on digital marketing and sales, as well as a Certificate in SEO & Content Marketing.
Grow better, grow healthier
Growth is neither linear nor fully predictable. However, the Growth Skills team is out to prove to everyone that growth can be achieved in a healthy and calculated way – through growth marketing and tactical hiring.
Learn more at GrowthSkills.co
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