Racked writes that the London-based design house Erdem is known for gorgeous floral gowns, romantic touches of lace, textured fabrics, and an overall ethereal vibe. Judging from what we saw at the collection preview, it’s fair to say the brand’s new collaboration with H&M, which is available to shop online as of 8 a.m. EST tomorrow, won’t disappoint fans.
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Overall, the collection offers a broad appeal, with the potential to work just as well on twentysomethings as it would on someone in their 70s, for work or for play. Prices range from $35 for a T-shirt to $299 for a gorgeous, high-neck black lace dress, with all kinds of notes hit in between. For women, think tweed separates (from $99), chunky-knit sweaters (from $99), and cotton and lace blouses (from $70). For men — and it’s worth noting here that this is the first time Erdem has designed for men — expect suiting pieces (from $99), patterned sweaters ($129), simple button-down shirts ($99), and some fun items like a pajama-inspired set ($129). A highlight for both collections is the outerwear, which is priced from $249 to $299 and includes jacquard and leopard options.
As with any buzzy collab, it feels safe to say that accessories and lower-priced basics like the T-shirts and hoodies ($70) will go first, along with anything that doesn’t need to be tried on in person, such as scarves, bags, and shoes. The best approach is to know exactly what you want ahead of time, go directly to that page at 8 a.m., and check out as fast as you can.
Pick up the gear at H&M in Harlem or check out the preview the full collection here to pick out what you want, and find more information on participating stores, day-of rules, return policies, and more right here.