Scripps Networks, part of The E.W. Scripps Company, today announced an agreement with NuTime Media.
An MBE-certified Black-owned media ad sales representation company with offices in New York and Chicago, that will help connect marketing partners with the expansive Black audience that consistently watches the Scripps portfolio of networks, led by Bounce and ION.
ION and Bounce lead in delivering Black viewers for Scripps Networks, along with Court TV, ION Mystery, and Grit, delivering more key African American demos than nearly all ad-supported cable entertainment networks. Combined, the eight Nielsen Media measured Scripps networks reach 18 million African American viewers 2+.
“Being seen over-the-air as well as on pay television, our networks led by Bounce and ION have a huge advantage in reaching African American audiences,” said Jodi Chisarick, general sales manager, Scripps Networks. “NuTime Media is a leader in helping marketing partners find and connect with Black viewers and we’re pleased to have NuTime Media work alongside us in telling the story of the impressive reach of Scripps networks in the Black community.”
“Having the opportunity to represent ad-sales for the Scripps brands Bounce, ION and Court TV in providing marketers with the ability to engage with their massive scale in reaching the African American consumers, we are extremely pleased to be on the forefront with Scripps in bringing forward this valuable viewing audience to the ad-community”, said Morris McWilliams, president/CEO NuTime Media.
Bounce’ is enjoying ratings growth, and the network beats BET in different dayparts. Helping to drive the viewership gains has been an expanded line-up of blockbuster theatrical moves and original series, including the critically acclaimed and hit show “Johnson,” focusing on four life-long best friends who share the same last name.
Bounce launches another new original series, “Finding Happy,” following life’s ups and downs from the Black female perspective, on Saturday, September 24, 2022, at 8 p.m. Both “Johnson” and “Finding Happy” come from Eric C. Rhone’s & Cedric The Entertainer production company A Bird & A Bear Entertainment.
Bounce (@bouncetv) features a programming mix of original series and movies, theatrical motion pictures, off-network series, specials, and events designed for African American audiences.
Bounce is available to 98% of U.S. television homes free and over the air with a digital antenna, on cable, on DISH channel 359, DIRECTV channel 82, over the top on Roku, Pluto TV, and Apple TV; on mobile devices via the Bounce app; and on the web via BounceTV.com.
Bounce XL, Scripps Networks’ newest free ad-supported television (FAST) channel, is available on Samsung TV Plus, Pluto TV, and Xumo. Bounce is part of The E.W. Scripps Company (NASDAQ: SSP).
NuTime Media is an MBE certified Black-Owned media advertising sales representation company with offices in New York and Chicago.
NuTime Media is experienced in the African American/Hispanic entertainment segment and media landscape with many years of working with marketers in reaching these valuable consumer groups. For more information, visit www.nutimemedia.com.