At the moment Slutty Vegan has seven existing brick-and-mortar locations, including metro-Atlanta stores in the Edgewood, Jonesboro, Duluth, and West View neighborhoods and outposts in Athens, Georgia, Birmingham, Alabama, and Brooklyn, New York.
The Harlem expansion is a homecoming of sorts for owner Pinky Cole, who originally ran Pinky’s Jamaican & American Restaurant, a non-vegan Harlem spot before it shuttered in 2016 after a fire. Eater has reached out to Slutty Vegan for more information about its new Harlem location.
In this ramp-up to the return to Harlem founder Pinky Cole told ESSENCE magazine, “I’m never too big to be humble. You understand what I mean when I say that? I don’t care how much money I got in a bank. I don’t care how many accolades I got. I will never be too big to be humble. So, it never gets old to me. So, when I get on location hundred, I’mma cry. When I get to location 250, I’mma cry because I know at the end of the day, just like God has given this to me, he can take it away. And I never take that for granted. So, when you see those tears, those are tears of joy and happiness, because I know that God could have given it to anybody in the world, but he gave it to me”.
In May 2022, the booming brand celebrated a $25M Series A fundraising round that resulted in Slutty Vegan’s impressive $100M valuations that was dually backed by Enlightened Hospitality Investments (co-founded by Danny Meyer of Union Square Hospitality Group) and New Voices Fund (led by billionaire entrepreneur & ESSENCE Ventures CEO Richelieu Dennis).
Outside of expanding her business, Cole will also be heading on tour starting next month to talk about her entrepreneurship journey and to promote her newest book, “Eat Plants, B*tch” which features 91 recipes reports Yahoo News.
Founded by CEO and visionary Pinky Cole, Slutty Vegan is an Atlanta-based, nationally acclaimed burger joint offering bangin’ 100% vegan comfort food. Slutty Vegan’s crave-worthy, indulgent menus and joyful customer interactions draw locals and visitors to eagerly wait in now-famous lines down the block for a vegan burger. Slutty Vegan has seven existing brick-and-mortar locations, including metro-Atlanta stores in the Edgewood, Jonesboro, Duluth and West View neighborhoods plus outposts in Athens, Georgia, Birmingham, AL and Brooklyn, New York. In addition, the brand’s “Big Ol’ Slut” food truck tours the country popping up in neighborhoods across the region.
Photo credit: Picky Cole and Slutty Burger.