Starting A Brand From Scratch In Harlem Or Harare

By Joe Pantigoso Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding. Become a Harlem Insider! Sign-Up for our Newsletter *Select list(s) to subscribe toHarlem World Magazine Example:…

HW Pick: Commercial Brokerages Stuck In The 19th Century

David Burton was at Madison Square Garden watching Axl Rose belt out “Back in Black” as the fill-in lead singer for AC/DC when he got an unexpected reminder of what his life is like as an African-American in the city’s commercial real estate business. Become a Harlem Insider! Sign-Up for our Newsletter *Select list(s) to…