October is National Domestic Violence Awareness Month and the National Coalition Against Domestic Violence (NCADV) has teamed up with Harlem New York City Council Speaker Melissa Mark-Viverito to launch #NotAFan, a new campaign to address domestic violence in professional sports. #NotAFan is a fan-focused public awareness campaign that empowers fans to take a stand against domestic violence. The campaign features sports figures from the New York teams: The Yankees (Joe Girardi), Mets (Jeurys Familia), Knicks (John Starks), Liberty (Kiah Stokes), Rangers (Rod Gilbert), and Cosmos (Lucky Mkosana and Giovanni Savarese) in a series of video PSAs and photography portraits.
The message is simple: you can be a baseball/basketball/hockey/soccer fan, a Yankees/Mets/Knicks/Liberty/Rangers/Cosmos fan, but NOT A FAN of domestic violence.
The campaign encourages fans to wear purple on their team’s jersey or cap and tweet/upload to social media a photo of themselves with the hashtag #NotAFan with a short message, ie:
I’m a X (type of sport) fan, a Y fan (team), but #NotAFan of domestic violence.
The PSA also directs viewers to the National Coalition Against Domestic Violence where they can learn more and donate to support efforts to raise awareness and address domestic violence.
The videos can also be viewed here: www.notafandv.org
Teams will feature the campaign on their various social media platforms, websites, indoor/outdoor advertising at stadiums, MSG Network, YES Network, ONE World Sports etc…
Clear Channel has generously donated space in Times Square and elsewhere. Additionally, the campaign will be in Taxi TV and elsewhere in New York City.
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The campaign includes six 30-second videos for each team with a customized script*:
Girardi: I’m a baseball fan. I’m a Yankee fan. I’m NOT A FAN of domestic violence.
Familia: I’m a baseball fan. I’m a Mets fan. I’m NOT A FAN of domestic violence.
Starks: I’m a basketball fan. I’m a Knicks fan. I’m NOT A FAN of domestic violence.
Stokes: I’m a basketball fan. I’m a Liberty fan. I’m NOT A FAN of domestic violence.
Gilbert: I’m a hockey fan. I’m a Rangers fan. I’m NOT A FAN of domestic violence.
Mkosana: I’m a soccer fan. I’m a Cosmos fan. I’m NOT A FAN of domestic violence.
There is also a dramatic 60-second mash-up compilation.
A separate 30-second video (English and Spanish) features Speaker Melissa Mark-Viverito:
“Domestic violence may be something that happens behind closed doors, but it’s not a private matter. Nearly 20 people per minute are physically abused by an intimate partner in the United States. It’s a crime that destroys families. And it’s time for all of us to take a stand and say: I’m a baseball fan, a basketball fan, a football fan, a soccer fan, a hockey fan but I’m Not A Fan of Domestic Violence.”
For more information about NCADV, visit www.ncadv.org