New York State Sees 66% Increase In Retail And Restaurant Foot Traffic In 2021

We’re continuing to see a steady increase in in-store visits and foot traffic to retail and restaurant establishments for 2021, according to the data scientists at Zenreach.

When compared to January 1st, New York State has seen a 66% increase for all industries and a 69% increase in restaurant / F&B visits.

In the New York City MSA alone, the foot traffic increase across all industries since January 1st is 62%.


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In Restaurants and other Food and Beverage specific locations, the New York City MSA has seen a 61% increase since January 1st of this year.

New York State All Industry graphs

New York State Restaurant and F&B graphs

New York City All Industry graphs

New York City Restaurant and F&B graphs

Some states are vying for a full reopening soon, but these numbers show we still have a long way to go.

“The Q1 data leaves us very optimistic about consumer foot traffic throughout spring and leading into summer. Retailers should leverage these cues to start planning their ramp-up strategies: whether it’s expanding business hours, re-hiring, or picking up marketing efforts. Barring any unforeseen setbacks, we anticipate that these trends will continue to gain momentum moving forward.” – Megan Wintersteen, VP of Marketing at Zenreach.

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