Lyft partnered with Alicia on the undercover video to spotlight the new LyftUp initiative, their comprehensive effort to expand transportation access to those who need it most.
“Undercover Lyft was toooo fun!!! I loved it!! Such a beautiful experience. Lyft is all about connecting communities, and I loved getting the opportunity to connect with people in such a real and intimate way as a “driver.” I’ve never had an experience like this! It lit me up!”
For the video (that can be seen here), Alicia went undercover as a driver, making conversation with unsuspecting passengers in Los Angeles and hinting at her real identity through some of her greatest hits including Empire State of Mind, No One, Fallin’ and more. In addition to her carpool sing-along, Alicia also reminds the audience that anyone can join LyftUp by selecting donate in the Lyft app and choosing an organization to support from Harlem to Hollywood.
Austin Schumacher, Lyft Head of Culture & Entertainment Marketing stated:
“We’re excited to be partnering with Alicia Keys as our newest Undercover Lyft driver, and had a blast surprising fans with this once-in-a-lifetime experience,” said Austin Schumacher, Head of Culture & Entertainment Marketing at Lyft. “Beyond Alicia’s achievements as a performer and grammy-winning recording artist, she shares our commitment of investing in communities. With this episode, we are encouraging everyone to support their communities through LyftUp.”
The event followed Alicia’s memorable role as host at this year’s Grammys, and ahead of her new album premiere this March and world tour this year.
Click here to find out more about Harlem’s Alicia Keys on Harlem World Magazine.
Photo credit: From Givenchy and Lyft (right).