The iconic, American-made instrument brand, Gibson has been creating, inspiring, and contributing to the ‘share of sound’ for 126 years.
After more than a century, Gibson artists, players, and fans continue to experience the #1 guitar brand rejuvenated. Gibson is played by the best and brightest artists, across generations and genres and has emerged as the most relevant, most played, and most loved guitar brand around the world.
Filmed on location in the Fall of 2019, National Geographic will take viewers inside the Gibson USA Factory at the brand’s headquarters in Nashville, TN for Made In A Day. Internationally, Made In A Day will launch in the U.K. on Thursday, August 13 (see list below for worldwide dates and check local listings for air times).
In this new series exploring cutting-edge manufacturing in an inter-connected world, Gibson’s huge cultural significance in America–as well as its international resonance for National Geographic’s global audience will be celebrated as the show follows the guitar-building process from creation and production to transport, covering the entire evolution and journey of Gibson’s famous Les Paul electric guitar. Made In A Day talks with Luthiers (guitar designers) and the Artisans that hand-craft the guitars as they follow the process through how they make these iconic instruments.
A combination of hand-crafting skills, high-tech machinery, and global logistics come together to bring Gibson’s Les Paul electric guitar to the world’s stage. At the end, viewers will see the finished guitars loaded up and have a bird’s-eye view with a world map where the guitar goes on its journey to its, ultimate final destination.
Made In A Day is a 12-part series focusing on the immense ingenuity and scale of America’s manufacturing industry. The series highlights the country’s most iconic products, transport, and technology of established brands throughout the U.S. and globally, (Gibson, Tesla, Jeep Wrangler, ULA Space Rockets, Tabasco, John Deere, Jack Daniels, New Balance) that are pushing the boundaries in terms of innovation, quality of design and touching on sustainability.
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At the heart of this series is the concept that manufacturing in the 21st century is the ultimate global puzzle and that America is very much at the heart of a hugely interconnected world. Shot on high-caliber cameras in a cinematic style Made In A Day is an exciting series that celebrates where and how these products come together, mapping their creation to their end journey all over the world.
Gibson guitars will be featured on Episode 2 of National Geographic’s Made In A Day, schedule below, check local listings as times can change.
Check it out on August 15 2020 -09:30 – Schedule
Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies.
The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, and the Gibson Pro Audio Division, KRK Systems. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us on Twitter, Facebook, Gibson TV, and Instagram.
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Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27% of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com