HW Pick: Naja’s Empowered Fall “Courtesan” Collection

courtisan by najajThe folks at Naja to let our Harlem readers about the new official launch of the Naja’s Fall collection, called “Courtesan,” inspired by the French Courtesans of the 1890’s.

Courtesans were women who seduced the world with their charm, wit and style and were considered some of the most liberated women on earth. They became muses for artists, married kings, and came to occupy important positions in history.  

… (Naja is) one of 5 top brands to watch” by The Lingerie Journal and said to be “chang[ing] the underwear industry through its innovation, attention to detail, and serious heart…

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This is a theme that carries through all of Naja’s collections:  the empowered woman.  Naja’s courtesan collection is elegant, playful and seductive, in the style of the Courtesans.  Boning, which is present throughout the collection evokes the corsets of the time. Old french wall-paper prints in soft pinks, and black lace are whimsically combined with black and white houndstooth and cut outs to give it a modern flare. The interior print, always a surprise at Naja, is all graffiti skulls. Naja.co has quickly become “one of 5 top brands to watch” by The Lingerie Journal and said to be “chang[ing] the underwear industry through its innovation, attention to detail, and serious heart,” by The Huffington Post. However, Naja’s biggest differentiator, which attracted prominent female investors such as Mindy Grossman, CEO of HSN and Susan Lyne, former CEO of Martha Stewart Living, is Naja’s efficient supply chain and commitment to women.

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The company’s wholly owned factory primarily employs single mothers and women heads of households.

The company’s wholly owned factory primarily employs single mothers and women heads of households.  A flexible work environment and child-education benefits make the company’s factory a compelling place to work for women.  Through Naja’s Underwear for Hope program, Naja also trains and employs at-risk women to sew so that they can help themselves and their children. With each purchase of Naja, consumers can feel good knowing that they are directly helping a woman in need.

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Catalina Girald is the founder and CEO of Naja.co. She was an attorney in the Mergers & Acquisitions group at Skadden, Arps in New York City.  She is a Term Member at The Council of Foreign Relations.  Catalina has an MBA from Stanford University and a JD from Boston College.  She lives in New York City and Los Angeles, California.

Gina Rodriguez is Co-Founder of Naja.co. She is a Golden Globe winner for Best Actress in a Comedy Series for “Jane The Virgin”. Gina’s profile has been rising steadily since her breakout performance as the titular character in FILLY BROWN at the Sundance Film Festival in 2012 for which she won an Imagen award for “Best Actress in a Feature Film”. She has began shooting “Deepwater Horizon” opposite Mark Wahlberg. Gina is actively involved with the National Hispanic Foundation for the Arts, NCLR, CHCI, NALIP and Votolatino. She lives in Los Angeles, California.

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