“Moxie Moxie” At Lexington Avenue Harlem New York 1911

moxie-moxieThis window is a wonderful moment frozen in time at a Harlem store at 1718 / 1720 Lexington Avenue and 108th Street in Harlem, New, York, 1911

The cast iron framed window advertisement is a attention catcher, with the little man in a white coat pointing at us reads:

Cigars & Soda

Coca Cola Drink

Toilet, Articles & Perfumes

Moxie Moxie

If you look closely in the window the proprieter can be seen working in the store. Moxie was among the first mass-produced soft drinks, and today it is owned by Coca Cola. Via Source.

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VIDEO

"We re-imagine, recreate, and redeem cultural omissions and misrepresentations of Blackness, for the culture. ...." This post is made in partnership with British Pathé.

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