“Mm! Mm! Good!” Restaurant Week Continues With 650 Restaurants From Harlem To Hollis

As New York City eateries resume indoor dining, NYC & Company’s NYC Restaurant Week To Go will continue to run through February 28, 2021.

With nearly 650 restaurants across all five boroughs participating in the extended program. NYC & Company is the producer of NYC Restaurant Week^®, now in its 29^th year.

Each participating restaurant is offering at least one bargain $20.21 takeout or delivery meal designed to “amaze” customers. The offer is valid for lunch and/or dinner and includes an entrée and at least one side.

Tax, delivery fees, and gratuity are added to the meal price. Diners can search participating eateries at nycgo.com/restaurantweek, and will be directed to the restaurant’s preferred delivery or takeout options.

NYC & Company’s NYC Restaurant Week To Go enables New Yorkers to support the dining community during a critical time by celebrating a once-in-a-lifetime culinary offering at an unbelievable price point.

Restaurants in 100+ neighborhoods across the five boroughs with more than 50 cuisine choices are available.

“We are thrilled with the success of ‘Restaurant Week To Go’ – which is simultaneously feeding hungry New Yorkers and supporting our vital restaurant industry,” said Fred Dixon, President and CEO of NYC & Company. “Even as restaurants re-open at 25% indoor capacity, this take-out and delivery program has provided vitally important supplemental revenue.  Many restaurants participated for the first time – showing just how critical the program is for the industry’s economic survival.”

“With New York City’s restaurant industry fighting for survival, we’re thrilled that NYC & Company’s Restaurant Week was reimagined this year to focus on takeout, said, Andrew Rigie, Executive Director of the NYC Hospitality Alliance. “Even after restaurants partially reopen, this beloved program will allow customers to savor their favorite cuisines and explore new spots from the convenience of home, all while supporting our city’s restaurant recovery,

Typical reactions from restaurants include:

• “The restaurant saw a 78% increase in business during the first week. It was the shot in the arm we needed which allowed us to bring back furloughed employees,” said Melba Wilson of Melba’s Restaurant, in Harlem. “Our team has been ‘roller-skating’ to keep up with the increase in orders. Guests drove from Philadelphia and arrived before we were opened one day to get the RW2G meal and our newly debuted carrot cake.”
• “Thank you to NYC & Company for organizing this well planned and perfectly timed initiative, and heartfelt gratitude to New York diners for the incredible show of support,” said John Ragan, Vice President of Operations, Union Square Hospitality Group. “Restaurant Week To Go has helped our restaurants build a much-needed bridge from these cold winter months to the return of on-premise dining, both saving jobs and adding new ones in the process.”
• “Restaurant week definitely added a much-needed boost to our sales,” said Domenico Sacramone, Co-Owner Sac’s Place in Astoria. “The first week was the most dramatic, where orders increased by 35%.”
• “After the pandemic, we started searching for new ways of income. Delivery was one of them. But this new operation needs time, dedicated promotion, and patience to build like any other business,” said Zafer Sevimcok, owner Ayza Restaurant, Midtown West. “With the start of NYC Restaurant Week, my deliveries tripled. We finally received the exposure and extra income we have been patiently waiting for. NYC Restaurant Week helped us feel the spark we missed in our industry.”

Additional quotes from restaurants are available.

Mastercard, the official program sponsor and preferred payment partner of NYC Restaurant Week, will provide registered cardholders with a $10 statement credit on each NYC Restaurant Week To Go purchase of $20.21 at participating restaurants, for up to 10 transactions total or until $100 credit limit is reached under the All In NYC: Neighborhood Getaways promotion (whichever occurs first).

Consumers can easily register their Mastercard and view full terms and conditions at MCAllinNYC.com and start rediscovering NYC.

Restaurant collections will be available at nycgo.com/restaurantweek, including “Black-Owned,” “NYC Classics,” “Date Night,” “Fry-Yay!,” “Winter Warm-Up,” “The Slice Is Right,” “Editors’ Picks,” “ZAGAT-Curated,”  and “Stella Artois To Go,” highlighting restaurants serving Stella Artois—the official beverage sponsor of NYC Restaurant Week To Go—for delivery and takeout.

NYC & Company has waived participation fees for this program to help the industry while simultaneously celebrating the City’s continuing role as the dining capital of the world.

To further support the restaurants, BentoBox, Bbot and Tock have agreed to discount commissions or waive their subscription fees during the extended promotion.

Some 800 restaurants have participated in the five-week program. Visit nycgo.com/restaurantweek to search the nearly 650 currently participating restaurants, with the option to organize by the following filters: meal type (lunch or dinner); cuisine; location; platform (delivery method options); amenities (delivery available, takeout available, outdoor dining, outdoor heaters).

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

For more information, visit nycgo.com.

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.

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Photo credit: Melba Wilson.