The grants were awarded to a diverse group of performing arts and cultural institutions throughout the borough.
The grant program is designed to promote tourism in neighborhoods across the entire borough and raise domestic and international travelers’ awareness of the wide range of cultural experiences and opportunities available in Manhattan. Grants fund program development and production of marketing materials to help organizations reach new audiences.
“Our neighborhood museums, studios, and cultural spaces both preserve old traditions and incubate innovative new works and artists. Exposing visitors to the true diversity of experiences that our neighborhoods have to offer boosts tourism, helps local communities and businesses, and exposes the true breadth of what our city has to offer the world. I encourage everyone to take advantage of the unique sights and sounds they can only find in Manhattan.”
“From the top of Manhattan at Marble Hill all the way down to Battery Park and Governor’s Island, our borough is full of cultural treasures,” said Manhattan Borough President Gale A. Brewer. “Our neighborhood museums, studios, and cultural spaces both preserve old traditions and incubate innovative new works and artists. Exposing visitors to the true diversity of experiences that our neighborhoods have to offer boosts tourism, helps local communities and businesses, and exposes the true breadth of what our city has to offer the world. I encourage everyone to take advantage of the unique sights and sounds they can only find in Manhattan.”
The ability for the arts to thrive again is a foundational element of NYC’s comeback…
“Arts and culture is the lifeblood of New York City, and that is keenly felt now more than ever. The NYC & Company Foundation is proud to support the 2020 grant recipients in Manhattan. The ability for the arts to thrive again is a foundational element of NYC’s comeback,” said Fred Dixon, president and chair of the NYC & Company Foundation.
This year’s recipients are:
African Diaspora Film Festival, Inc.
28th Annual African Diaspora Film Festival – $4,500
Advertising of virtual and in-person events
Artist Coworking Space, Inc. dba The Artist Co-op
Member Event Calendar and Publicity – $2,000
Advertising and marketing of on-line calendar
Chelsea Film Festival
Chelsea Film Festival 2020 8th Annual Edition – $3,000
On-line marketing and printing of promotional materials
Children’s Museum of the Arts, Inc.
Digital Marketing for Arts Access – $2,000
Digital ads on Facebook and Instagram, as well as successful NYC-based family or “Mommy” blogs
CREATE in Chinatown, Inc.
Chinatown Arts Week & virtual Think!Chinatown Cultural Programs – $2,000
Digital marketing and advertising costs
Dance Parade, Inc.
14th Annual Dance Parade & Festival (Virtual) – $3,000
Marketing and promotion of the event through digital ads and marketing newsletter
Earth Celebrations, Inc.
Ecological City: Cultural & Climate Solutions Action Project – $2,400
Marketing and promotion through social media, digital ads and printing of programs, postcards, flyers
Governors Island Alliance d/b/a Friends of Governors Island
Governors Island Visitor Engagement Translations – $2,000
Printing and mailing of the Visitor Guide & Map
Hebrew Tabernacle of Washington Heights
Gold Wing Gallery: Showcasing Northern Manhattan Visual Artists – $2,000
Digital gallery and on-line viewing room for showcasing Northern Manhattan visual artists
International Puerto Rican Heritage Film Festival – IPRHFF – Corp.
International Puerto Rican Heritage Film Festival- $4,000
Digital marketing of the festival
Inwood Art Works, Inc.
Inwood On Air Podcast-$2,600
Promotion of content
Marcus Garvey Park Alliance
Public Art Initiative/Public Art Park to Park – $4,000
Printing costs for Public Art Park to Park Brochures with Maps and adhesive vinyl banners
Morris-Jumel Mansion, Inc.
Cultural Community Programming – $2,000
Marketing campaign through social media /digital ads and printing
New York African Chorus Ensemble, Inc.
11th Annual NYC Multicultural Festival – $4,000
Marketing and promotion through digital ads and printing of marketing materials
New York Scandia Symphony, Inc.
The Scandinavian Music Festival 2020 – $2,000
Digital ads for virtual season
Open House New York, Inc.
2020 Open House New York Weekend – $2,000
Marketing through digital tours and programs
NYC LGBT Historic Sites Project
Public Programs Celebrating the 50th Anniversary of NYC’s First Pride March – $2,000
Promoting and marketing virtual programming
Puerto Rican Institute for the Development of the Arts, Inc.
PRIDA Artists Group Exhibition – $2,000
Promotion of the event through digital marketing
Society of the Educational Arts, Inc.
Arte Pa Mi Gente-Borimix – $2,000
Digital marketing for virtual programming
Spanish Theatre Repertory Company, Ltd
Promotion of streamed content – $2,000
Digital marketing promotion of streamed shows.
The 52nd Street Project
Marketing for Theater and New Platforms Productions – $2,000
Paid promotional ads on Facebook and Instagram
The Artists Forum, Inc
The Artists Forum Festival of the Moving Image: 2020 – $2,000
Digital Marketing, website hosting and printing of marketing materials
Washington Heights Chamber Orchestra Corporation
Washington Heights Chamber Orchestra 2020-2021 Season: Legacies | Legados – $2,500
Digital marketing of streamed events
Young Men’s & Young Women’s Hebrew Association (92nd Street Y)
Promotion of events – $2,000
Social media promotion of events in Fall 2020
Borough Cultural Tourism Development Grants are privately funded by donations to the NYC & Company Foundation, which supports tourism citywide by promoting local cultural events and institutions.
The grant program is administered by the Borough President’s Office, and cultural groups are invited to apply for funding annually through the Borough President’s online grant portal. Recipients are selected by the Borough President based on the merit of the program.