Mastering Facebook Ads: A Beginner’s Handbook

May 19, 2023

If you’re new to advertising on Facebook, it can seem overwhelming.

However, with the right guidance and tools, like a free Facebook ad creator, you can successfully create and run ads that reach your target audience and grow your business. In this beginner’s guide, we’ll walk you through the steps to get started with Facebook ads.

Setting up a Facebook Ads Manager Account

To get started with Facebook ads, you’ll need to create a Facebook Ads Manager account. This is where you’ll manage your ad campaigns, create ads, and track their performance. To set up an account, go to Facebook Ads Manager and follow the prompts to create your account.

Note that you must have a personal Facebook account to create a Facebook Ads account. You will also need a valid payment method to pay for your Facebook advertisements.

Business Manager: If you’re creating an ad account for a business, you’ll need to create a Business Manager account. This allows you to manage your Facebook pages, ad accounts, and team members in one place.

Defining Your Ad Objectives

You should decide what you hope to achieve before you launch your advertising campaign. Advertisers on Facebook can select from a number of different goals, including raising brand awareness, gathering contact information, and attracting site visitors. Pick an objective that fits in with your overarching company goals.

Creating Your Ad Campaign

Once you’ve defined your objectives, it’s time to create your ad campaign. Follow these steps to create your campaign:

  1. Click on the “Create” button in Ads Manager and select “Campaign”
  2. Choose your ad objective
  3. Name your campaign
  4. Set your budget and schedule
  5. Define your target audience
  6. Choose your ad placement (where you want your ad to appear)
  7. Save your campaign

Creating Your Facebook Ad

Once you’ve created your ad campaign, it’s time to create your actual ad. Follow these steps to create your ad:

  1. Choose your ad format (image, video, carousel, etc.)
  2. Add your ad creative (image or video)
  3. Write your ad copy (headline, text, call-to-action)
  4. Add your ad’s destination (where users will go when they click on your ad)
  5. Preview your ad
  6. Save your ad

Launching Your Ad Campaign

Once you’ve created your ad campaign and ad, it’s time to launch your ad. Go to Ads Manager and find the ad campaign you want to launch. Turn on the ad campaign by toggling the button from “off” to “on.”. Wait for your ad to be approved by Facebook (usually takes 24 hours). Once your ad is approved, it will start running, and you can monitor its performance.

Monitoring and Optimizing Your Ad Campaign

To give your ad campaign the best chance of success, you’ll want to keep a close eye on its performance. Regularly inspect metrics such as clicks, impressions, and conversion rates – if they’re not performing up-to-par try tweaking the targeting parameters or copywriting for better results. Additionally, A/B testing can help identify which version performs highest while Facebook Pixels allows tracking user actions down the funnel and optimizing campaigns accordingly.

Facebook Ad Policies

Facebook has a set of advertising policies that outline what types of content can and cannot be advertised on its platform. Advertisements that violate these policies may be rejected, removed, or result in account suspension.

What you can advertise:

  • Products or services that are legal and safe
  • Branded content and sponsored posts
  • Charity and non-profit organizations
  • Political campaigns and issues (with certain restrictions)
  • Educational programs and resources
  • Events, both online and offline

What you cannot advertise:

  • Illegal products or services (e.g. drugs, counterfeit goods)
  • Tobacco, e-cigarettes, and vaping products
  • Weapons and explosives
  • Adult content or services (e.g. pornography)
  • Misleading or false claims
  • Discriminatory content or practices

In addition to these specific rules, Facebook has more general rules about the content of ads. For example, ads can’t be false, offensive, or try to get people’s attention in any way. Also, they have to follow all the rules and laws that apply. Before you start making ads for Facebook, you should learn about its advertising policies to make sure that your content will be accepted.


Facebook ads provide businesses with a unique opportunity to put their products and services in front of their desired customer base. When executed properly, these campaigns can be an effective tool for growing brand awareness and generating leads at scale. With the right planning, research, and strategy – your business just may find its next great success through leveraging this powerful marketing medium!

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