Lucasfilm announced today that they are joining forces with six of the world’s most well-known brands—Denny’s, Esurance, General Mills, Nissan, SOLO Cup and Symantec—for the launch of an extensive worldwide promotional campaign in support of “Solo: A Star Wars Story,” opening on May 25, 2018.
“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”
Board the Millennium Falcon and journey to a galaxy far, far away in “Solo: A Star Wars Story,” an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo befriends his mighty future copilot Chewbacca and meets the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.
The film stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge and Paul Bettany.
“Solo: A Star Wars Story” opens in U.S. theaters on May 25, 2018.
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