Los Angeles: LA Mission’s “The Skid Row Revitalization Project” And Street Festival Echoes From Skid Row To Park Row

This Wednesday, July 27, 2022, the City of Los Angeles is voting on SNS 41.18 which could criminalize homelessness via a No Camping ordinance. 

In advance of that, Los Angeles Mission has launched a new program to improve the lives of the unhoused and underprivileged in Skid Row.

The Los Angeles Mission launched the Skid Row Revitalization Project with a street festival for the residents of Skid Row with attendees that included former Los Angeles mayor Antonio Villaraigosa and LA County Supervisor Hilda Solis.

The event was hosted by Grammy Award-nominated recording artist Major and featured performances by Grammy Award-winning recording artist Maverick City Music, along with 16-time Grammy winner Kirk Franklin.

Celebrities such as Jada Pinkett Smith, David Oyelowo and Candace Cameron Bure created shout-out videos for LA Mission, as they were not able to attend the event (videos available in links below).


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Also in attendance were actress Emily Tosta (Mayans M.C.); actress Elly Steffen (Love Island); actor Brandon Servers (Head of the Class); Tatiana Price (America’s Next Top Model); comedian Trinity Marie; and dancer and choreographer Aubrey Fisher. 

Los Angeles County Supervisor Hilda Solis, who represents Skid Row, presented Pastor Troy Vaughn and Maverick City Music each with a proclamation from Los Angeles County for their continued efforts in championing the unhoused and the underrepresented.

The Skid Row Revitalization Project

Information On What’s Happening

On Monday, July 25, 2022, the Los Angeles Mission is kicking-off The Skid Row Revitalization Project by launching a comprehensive street festival and day of service for the homeless.

In addition to providing food and essential supplies to Skid Row residents, LA Mission will host free performances by the Grammy Award-winning gospel group Maverick City Music, Grammy Award-winning gospel singer Kirk Franklin, Jonathan McReynolds, and Housefires.

Maverick City Music and Kirk Franklin also plan to spend the day personally giving back. This MUSiiC Matters (Maintaining Universal Strategic Investments In Community) Summer Day of Service will offer free Outdoor Fellowship, Service Partners (i.e., DMV, Legal Expungements, Housing Vouchers, Rehabilitation Programs, etc.), Free On-Site Showers, Food Truck Vendors, Essential Supplies, Giveaways, Raffles, and more.



The event will run from 12 pm-5 pm, starting at the corner of 5th Street and Wall Street. Together, Maverick City Music + Kirk Franklin, and Los Angeles Mission will uplift individuals facing homelessness by bringing light and love to Skid Row.

Information on the Skid Row Revitalization Project: 

The Skid Row Revitalization Project aims to beautify Skid Row, the ground-zero for homelessness for over 100 years.  

VISUALLY We will paint drab buildings in bright colors; VISUALLY introduce trees and greenery to the concrete jungle; AUDIBLY provide free musical concerts, events, and other initiatives to uplift the community; and GASTRONOMICALLY bring in chefs from Los Angeles’ best restaurants to serve the community.

Acknowledgment

Tier 1

Troy Vaughn, CEO/President of Los Angeles Mission

Maverick City Music and Kirk Franklin

Tier 2

Norman Gyamfi, Jonathan Jay, and Anthony (Tony) Brown – the founders and co-owners of Maverick City Music Group

Zoe Plummer-Operations Manager

Mari Davies Vice President, Booking and Talent at Live Nation

General

And everyone involved in making the dream of The Skid Row Revitalization Project come true.

Call To Action

Please join me (YOUR NAME) with the Los Angeles Mission in saying “My Mission Is Your Mission.”

Your donation or pledge can transform the life of someone living on the streets of LA so text Music Matters to 24365 right now to donate ten dollars or visit losangelesmission.org to make a gift of any amount because ending homelessness is “my mission & it’s your mission.”

How will the building be selected forte Skid Row Reviaitlaizpn Project and will it include Community input.

We will reach out to the building owners with whom we have a relationship first.  We’ll also determine if the city or county might own certain buildings and then approach those individuals or organizations tied to them. 

And then lastly, reach out to the other property owners to see if their structure might enjoy a fresh coat of vibrant paint.  

Wherever and whenever we can, we will involve the community.  If a building is zoned residential with tenants, we could poll to see what color most residents would like to see; if a zoned business, the business owner could decide or poll their employees for a decision. 

We’ll also seek input from Skid Row grass-roots organizations to garner their input and expertise to make this an all-inclusive community experience.

This project echoes problems nationwide from Hollywood to Harlem.

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