Sustainability is not a choice anymore, and hence, the fashion industry is inclining towards the planet’s needs while making greener choices.
Unlike some questionable fashion decisions, sustainability is a trend that all customers can get behind. A recent Forbes Research claims that around 88% of consumers prefer wearing brands that use environment-friendly practices to manufacture their products.
Curious to know more? Here’s a guide to the initiatives embraced by a few fashion brands to promote a sustainable fashion approach.
Tentree is a Canadian apparel company that blurs the line between strictly indoor and outdoor outfits. The company reflects the sustainable and ethical mindset of its shoppers and founders. This brand truly lives up to its name and plants ten trees for every item purchased. Tentree is on a mission to plant one billion trees by 2030.
Its clothing line is made from sustainably-sourced materials, including cork, recycled polyester, and coconut, and is produced in ethical factories. Tentree even gives customers a code so they can track the growth of their trees.
Zara owner Inditex is accelerating the number of sustainability targets to produce eco-friendly products. It pledged to achieve net-zero emissions by 2040. The fast-fashion giant aims to use cotton, linen, and polyester that’s more organic, sustainable, or recycled. Inditex also announced a new target to cut the amount of water used across the supply chain by 25% by 2025. Additionally, it plans to get the Join Life Label for 50% of its garments by next year.
Launched in 2011, Everlane is a famous clothing brand that built a reputation for its supply-chain transparency. It has made significant improvements in its materials while eliminating 90% of new plastics in its supply chain as of December 2021.
This brand is also committed to moving all its cotton to certified organic by 2023. As of now, 54% of their conventional cotton is organic-certified. They also have added science-based targets to lower carbon emissions. Everlane also donates a portion of Black Friday profits to sustainable initiatives. Its denim factory recycles 98% of its water while using alternative energy and repurposing its by-products. The company also produces carbon-neutral sneakers made with recycled plastics and leather-certified gold.
4. The Pearl Source
This leading pearl jewelry brand is also very conscious of the environment and takes part in many initiatives. They have partnered with not-for-profit organizations that are at the forefront of women’s issues and help them with a percentage of the proceeds.
5. H&M Conscious
H&M has recently launched its Conscious Collection, created with a bit of extra consideration for the planet. Each Conscious product is made from at least 50% more sustainable materials, including recycled polyester and organic cotton.
Moreover, the brand is also ranked #1 in the Fashion Revolution’s Fashion Transparency Index. H&M aims to use recycled and other sustainably sourced materials for all products by 2030. As of now, it uses 65% of materials from recycled or more sustainable sources.
Denim is notorious for consuming plenty of water to produce one pair of jeans, but Levi’s new collection has broken this stereotype by using water < less technique. This clothing brand uses 96% less water to manufacture its new denim collection.
Levi’s is committed to sustainability through the entire design. They use recycled plastic bottles and waste to create puffer jackets and vests.