With a Gap factory in Harlem and the history of Cristobal Balenciaga who used to love visiting Harlem in the 1940s, we thought this deal with Kanye was worth posting.
Vogue Magazine writes, “Collaborations have become the lingua franca of the fashion world—see Fendi and Versace’s Fendace mashup; indeed, see Balenciaga and Gucci’s fall 2021 ‘hacking’ activation. But Ye and Demna see this differently. Officially, the project is called Yeezy Gap Engineered by Balenciaga.
Balenciaga at Gap prices…
If that doesn’t exactly roll off the tongue, it won’t be long before it does. Because, come on, Balenciaga at Gap prices! Demna clarifies: ‘This is a very different challenge. I’ve always appreciated the utilitarianism and the accessibility of Gap. I share some of the same sensibilities in my creative language. This project allowed me to join forces [with Ye] to create utilitarian fashion for all.’”
According to reports, Gap initially planned on their collaboration with Yeezy hitting $1 billion in sales by 2025. However, it looks like that goal will be achieved a lot sooner.
New reports claim that the “Yeezy Gap Engineered by Balenciaga” team-up could bring in close to a billion dollars in sales by next year, 2023.
To date, “Yeezy Gap” has released a hoodie and unique bubble coat for fashion fans to purchase.
Reportedly the company’s CEO revealed that the Yeezy hoodie brought in the most online sales in one day from a single item in Gap’s history reports The Jasmine Brand.
Photo credit: 1) Yeezy. 2) Gap in Harlem. 3) New logo.