Macy’s invites Harlemites to get ready to enter a world of magic, imagination, and wonder as the Macy’s Flower Show® opens the first chapter of Spring with Once Upon a Springtime. Macy’s annual floral spectacular will bloom at Herald Square in New York City beginning Sunday, March 25, 2018 and sprouting through Sunday, April 8, 2018. Once Upon a Springtime will transform the iconic store into enchanted gardens where the beauty and renewal of the spring season meets the whimsy of a fairytale journey.
For more than 70 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants and trees from around the globe. Native to many different landscapes, Macy’s Flower Show features floral material blooming in unison despite their unique climatic DNA. Taking root in unexpected settings such as store countertops, windows, and specially-designed architecture, including grand bridges, columns and topiaries, Macy’s Flower Show is staged in distinct fashion at each of the three flagship locations nationwide.
This year’s themed celebration will bring to floral life an original twist on classic fairytales, creating a world of personified flora and fauna, princesses, evil queens, fairy godmothers, and noble knights that lead to a wondrous journey.
As visitors enter the show, they will have the ability to choose their own adventure, based on how they begin their trip through the floral fantasy land. From a towering castle where the Princess resides to a meadow of brightly colored flowers, an enchanted forest, and lush lagoon; spectators will play a part in Spring’s triumph over eternal Winter.
In addition to the magnificent landscaped gardens, Flower Show spectators will have the opportunity to enjoy a host of special in-store events including floral, food, and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.
Macy’s springtime tradition is supported in part thanks to signature partners including Girl Scouts of the United States of America, Homewood Suites® by Hilton®, and Sinclair Oil Corporation.
Free to the public, Macy’s Flower Show will be open during regular store hours. For additional information about these Once Upon a Springtime Gardens events visit www.macys.com/social/flower-show/new-york/ or contact the Macy’s Flower Show Hotline at (212) 494-4495.
Photo credit: 1-4) Macy’s Flower Show 2017, Barry Fidnick, from Emily Hawkins (Macy’s NE Media Team).